How do you measure the impact and effectiveness of your stickers and labels?

1 Define your goals

Before you start measuring, you need to define what you want to achieve with your stickers and labels. What is your purpose, audience, and message? What are your key performance indicators (KPIs) and how will you measure them? For example, you might want to increase brand awareness, generate leads, drive traffic, or boost sales. Depending on your goals, you might use different metrics, such as impressions, clicks, conversions, or revenue.

2 Choose your tracking methods

There are various ways to track and measure the impact and effectiveness of your stickers and labels, depending on your budget, resources, and goals. QR codes, short URLs, discount codes, and surveys are some of the most popular methods. QR codes are scannable codes that link to a specific URL. Short URLs are shortened versions of a longer URL which can be customized and tracked. Discount codes offer customers discounts or special offers. Surveys ask customers or prospects about their awareness, satisfaction, or preference of your brand. You can use different codes or surveys for different stickers and labels to compare the results. Tools like Bitly, TinyURL, SurveyMonkey, and Google Forms can help you create and monitor these methods.

3 Analyze your data

Once you have collected your data, you need to analyze it and draw insights from it. You can use tools like Google Analytics, Excel, or Tableau to visualize and interpret your data. You can also use tools like A/B testing, segmentation, or correlation to identify what works and what doesn't. You should look for patterns, trends, and anomalies in your data and compare them with your goals and benchmarks.

4 Optimize your strategy

Based on your analysis, you should optimize your strategy and improve your stickers and labels. You should test different variables, such as design, size, shape, color, placement, message, or call to action, and see how they affect your performance. You should also experiment with different channels, locations, or audiences and see how they respond to your stickers and labels. You should always measure the results of your changes and adjust accordingly.

5 Learn from others

Another way to measure the impact and effectiveness of your stickers and labels is to learn from others. You can look for examples, case studies, or best practices of successful sticker and label campaigns and see what they did right and what you can apply to your own strategy. You can also look for feedback, reviews, or testimonials from your customers or prospects and see what they liked or disliked about your stickers and labels. You can also look for competitors, influencers, or trends and see what they are doing and how you can differentiate yourself.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?