How do you measure the impact and effectiveness of your digital art?

1 Graphic design principles

One way to measure the impact and effectiveness of your digital art is to apply the basic graphic design principles of contrast, alignment, repetition, proximity, balance, hierarchy, and harmony. These principles can help you create a coherent and appealing composition that attracts attention, guides the eye, and conveys meaning. You can use online tools such as Canva or Adobe Spark to check and adjust these elements in your digital art.

2 Feedback and critique

Another way to measure the impact and effectiveness of your digital art is to seek feedback and critique from others. You can ask your peers, clients, mentors, or online communities to share their opinions and suggestions on your work. Feedback and critique can help you identify your strengths and weaknesses, improve your skills, and learn from different perspectives. You can use platforms such as Behance, Dribbble, or Reddit to showcase and discuss your digital art.

3 Analytics and metrics

A third way to measure the impact and effectiveness of your digital art is to use analytics and metrics to track and evaluate your performance. You can use tools such as Google Analytics, Facebook Insights, or Instagram Insights to measure and analyze how your digital art is reaching, engaging, and converting your audience. Analytics and metrics can help you understand your audience's behavior, preferences, and needs, and optimize your digital art accordingly.

4 Goals and objectives

A fourth way to measure the impact and effectiveness of your digital art is to set and review your goals and objectives. You can define what you want to achieve with your digital art, such as increasing awareness, generating leads, or boosting sales. You can also specify how you will measure your progress and success, such as by using SMART (specific, measurable, achievable, relevant, and time-bound) criteria. Goals and objectives can help you focus your efforts and evaluate your results.

5 Portfolio and resume

A fifth way to measure the impact and effectiveness of your digital art is to update and showcase your portfolio and resume. You can use your portfolio and resume to demonstrate your skills, experience, and achievements in digital art. You can also use them to attract new opportunities, clients, or employers. You can use online tools such as Squarespace, Wix, or LinkedIn to create and maintain your portfolio and resume.

6 Reflection and learning

A sixth way to measure the impact and effectiveness of your digital art is to reflect and learn from your experience. You can review your digital art projects and identify what worked well and what could be improved. You can also explore new trends, techniques, and tools in digital art and experiment with them. Reflection and learning can help you grow as a digital artist and enhance your creativity and innovation.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?