How do you measure the impact of contrast and comparison on your communication goals and outcomes?
Contrast and comparison are powerful tools for persuasion. They help you highlight the differences and similarities between two or more options, situations, or perspectives. They also help you appeal to your audience's emotions, logic, and values. But how do you measure the impact of contrast and comparison on your communication goals and outcomes? In this article, you will learn how to use four criteria to evaluate your use of contrast and comparison in any communication context.
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