How do you measure the impact or benefits of plain language in your communication?

2 How to assess plain language

One way to assess plain language is to use readability formulas and tools that measure the complexity and readability of your text. These formulas and tools can give you scores and feedback based on factors such as sentence length, word length, vocabulary, and grammar. Some examples of readability formulas and tools are Flesch-Kincaid, Gunning Fog, SMOG, Hemingway, and Yoast. However, readability formulas and tools are not enough to ensure plain language. You also need to consider the context, purpose, and audience of your communication.

3 How to test plain language

Another way to measure plain language is to test it with real users. You can use various methods and techniques to test your communication with your target audience and get their feedback. Some examples of user testing methods and techniques are surveys, interviews, focus groups, usability tests, and A/B tests. User testing can help you identify the strengths and weaknesses of your communication, as well as the needs and preferences of your audience.

4 How to improve plain language

Based on the results of your assessment and testing, you can improve your plain language by applying some best practices and principles. Some examples of plain language best practices and principles are using active voice, using common words, using short sentences and paragraphs, using headings and lists, using examples and visuals, and avoiding jargon and acronyms. You can also use plain language guidelines and checklists to help you review and revise your communication.

5 How to monitor plain language

Once you have improved your plain language, you can monitor its impact and benefits by tracking and measuring some key indicators and outcomes. Some examples of plain language indicators and outcomes are readability scores, user satisfaction, user engagement, user retention, user conversion, user loyalty, user referrals, and user feedback. You can use various tools and platforms to collect and analyze these data, such as Google Analytics, SurveyMonkey, Hotjar, and Mailchimp.

6 How to promote plain language

Finally, you can promote plain language by sharing your results and achievements with your colleagues, managers, clients, and partners. You can use various formats and channels to showcase your plain language success stories, such as reports, presentations, newsletters, blogs, podcasts, and social media. You can also use plain language awards and certifications to recognize and celebrate your plain language efforts and accomplishments.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?