How do you measure the effectiveness of NFC URI record tags for user engagement?

1 Define your goals

Before you start measuring the effectiveness of your NFC URI record tags, you need to define what you want to achieve with them. Do you want to increase traffic to your website, generate leads, boost sales, or raise awareness? Depending on your goals, you will need to choose different metrics and indicators to track and evaluate your results. For example, if you want to increase traffic, you can measure the number of tag taps, page views, bounce rate, and session duration. If you want to generate leads, you can measure the number of conversions, sign-ups, or downloads.

2 Use analytics tools

One of the easiest ways to measure the effectiveness of your NFC URI record tags is to use analytics tools that can track and report the data from your web page. For example, you can use Google Analytics, a free and popular tool that can provide you with detailed information about your web page performance, such as the source, location, device, and behavior of your visitors. To use Google Analytics, you need to create an account, add a tracking code to your web page, and set up your goals and events. You can also use Google Tag Manager, a tool that can help you manage and update your tags without editing your code.

3 Use custom URLs

Another way to measure the effectiveness of your NFC URI record tags is to use custom URLs that can identify the source of your web page visitors. For example, you can use a URL shortener service, such as Bitly, that can create unique and shortened URLs for each of your NFC URI record tags. This way, you can track how many times each URL was clicked, and from which location and device. You can also use a URL builder tool, such as Google Campaign URL Builder, that can add parameters to your URLs that can indicate the campaign, medium, and source of your visitors. This way, you can analyze how each of your NFC URI record tags performed in relation to your marketing goals.