How do you measure e-commerce usability and why is it important?

My recommendation is to create a customer journey together with members of the team to have a broad expectation of how to relate your e-commerce with the value proposition of the business, that way you will identify how they want their customers to use the different sections of your store and you can immediately generate the corresponding management indicators.

Confirm your analytics tools are tracking device types on your site(s). And use device type insights in the prioritization of your landing page development Are conversions better on mobile, desktop or another form factor? Understand where your customers are making purchases and keep those pages top of mind. For example, if purchases are coming from Facebook mobile, optimize for mobile and confirm pages load well from within the app. If your customers are purchasing for B2B and making buying decisions from work computers, detailed desktop landing pages may lead to better conversion than a site optimized for social mobile apps. Advanced tip: use GTM to “hide” certain plugins (Chatbots, pop-ups…etc) if pages convert better without them.

Other than the mentioned, adding up the list of 5 more tools that can help eCommerce merchants to measure e-commerce usability - -- 1 -- Crazy Egg - Generates heatmaps and A/B testing to analyze user engagement and optimize page layouts. -- 2 -- UsabilityHub - Conducts quick user tests and surveys to assess website usability and gather user feedback. -- 3 -- Optimal Workshop - Specializes in information architecture and usability testing tools like card sorting and tree testing. -- 4 -- ClickTale - Offers session replays, heatmaps, and conversion analytics to understand user behavior. -- 5 -- Mouseflow - Provides session replays, heatmaps, and funnels to track user interactions and identify pain points.

[1/2] Dropping a complete checklist for your better understanding, like how to start the improvisation part from absolute scratch. -- 1 -- Ensure your store has clear navigation - well-structured menus, categories, and labeled attributes. -- 2 -- Your store must be responsive and mobile-friendly to different screen sizes and resolutions. -- 3 -- Fast loading speed is non-negotiable to reduce page load time and, henceforth, bounce rate. If you seek guidance, you can book a 1:1 FREE 30-minute consultation with me via the link in my bio. I would be happy to help you. :) -- 4 -- Simplify the checkout process with as few steps as possible. Bonus - offer guest checkout options along with additional discounts. [ … Continued in (2/2) ]

[2/2] -- 5 -- Provide easy-to-understand filtering & sorting options to help customers narrow down product choices based on their preferences. -- 6 -- Display clear, high-resolution images with zoom and multiple angles to showcase products effectively. -- 7 -- Include comprehensive and accurate product information, including specifications, features, and benefits. -- 8 -- Most important, include user-generated reviews and ratings to build trust and help shoppers make informed decisions. -- 9 -- Offer live chat, chatbots, and clear contact information for quick customer assistance. -- 10 -- Use customers’ browsing history on your store to personalize product recommendations & content to each customer. [ Bonus in the 3rd comment :) ]

3 Must-Haves that you should consider on the priority note - -- 3 -- Continuously run A/B tests to experiment with different design elements, layouts, and content to identify what works best for your audience. -- 2 -- Ensure your store is accessible to all users, including specially abled. -- 1 -- Display trust badges, secure payment icons, and a clear privacy policy to instill confidence in users.