How do you measure and demonstrate the value and impact of your sketches and prototypes?

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Sketching and prototyping are essential skills for conceptual design, as they allow you to explore, communicate, and test your ideas quickly and cheaply. But how do you measure and demonstrate the value and impact of your sketches and prototypes, especially when you need to convince stakeholders, clients, or users of your design vision? In this article, we will share some tips and methods to help you evaluate and showcase your sketches and prototypes effectively.

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Bruno Tabor

Designer & Ilustrador

1 Define your goals and criteria

Before you start sketching and prototyping, you need to have a clear idea of what you want to achieve and how you will measure your success. Depending on your project scope, purpose, and audience, you may have different goals and criteria for your sketches and prototypes. For example, you may want to explore different concepts, test assumptions, communicate your vision, solicit feedback, or validate solutions. You may also have specific criteria for functionality, usability, feasibility, desirability, or impact. By defining your goals and criteria upfront, you can align your sketches and prototypes with your design objectives and expectations.

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Bruno Tabor

Designer & Ilustrador
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Breaking down some points that simplify my daily tasks: Exploring and Testing Assumptions: Sketches make it quicker and easier to determine if an idea works in reality; some concepts just don't translate well onto paper. Communicating Vision: Similar to brainstorming, sketches enable the articulation of ideas with different visions without requiring a significant time investment. Functionality and Usability: Simple sketch ideas provide a brief understanding of how functionality and usability will operate in the final product. As I contemplate these aspects, I often discover references that align with my goals and can aid in presenting ideas effectively.

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Arsenii Kolesnikov

Creating IP for Business & Movies & Games. Concept Designer
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To effectively determine goals and criteria, I recommend familiarizing yourself with the research standards in your industry. This will help you discern what holds the most value and what doesn't. Additionally, don't overlook the business objectives for which you create your work. Communication with the customer and asking the right questions will enable you to adjust your criteria and goals accordingly.

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2 Choose the right fidelity and format

Sketches and prototypes can have different levels of fidelity and format, depending on your goals and criteria. Fidelity refers to how detailed, realistic, and interactive your sketches and prototypes are, while format refers to how you present them, such as paper, digital, or physical. Generally, low-fidelity sketches and prototypes are useful for generating and exploring ideas, while high-fidelity sketches and prototypes are useful for testing and validating ideas. Similarly, different formats have different advantages and limitations, such as accessibility, portability, or interactivity. By choosing the right fidelity and format for your sketches and prototypes, you can optimize your time, resources, and impact.

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3 Collect and analyze feedback

One of the main ways to measure and demonstrate the value and impact of your sketches and prototypes is to collect and analyze feedback from your stakeholders, clients, or users. Feedback can help you identify strengths, weaknesses, opportunities, and threats of your sketches and prototypes, as well as uncover insights, preferences, and needs of your target audience. You can collect feedback through various methods, such as interviews, surveys, observations, or testing sessions. You can also analyze feedback using qualitative or quantitative techniques, such as affinity diagrams, thematic analysis, or metrics. By collecting and analyzing feedback, you can improve your sketches and prototypes and support your design decisions with evidence.

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Arsenii Kolesnikov

Creating IP for Business & Movies & Games. Concept Designer
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Feedback is incredibly important, but what is more important is the feedback form. Provide a list of questions for the test audience that will eliminate the dual perception of your product. To begin, focus on solving business problems.

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4 Document and present your process and results

Another way to measure and demonstrate the value and impact of your sketches and prototypes is to document and present your process and results. Documentation can help you keep track of your progress, challenges, and learnings, as well as showcase your creativity, skills, and rationale. Presentation can help you communicate your vision, story, and value proposition, as well as persuade your audience to adopt or support your design solution. You can document and present your process and results using various tools and formats, such as portfolios, reports, slides, or videos. By documenting and presenting your process and results, you can showcase your sketches and prototypes and their value and impact.

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Arsenii Kolesnikov

Creating IP for Business & Movies & Games. Concept Designer
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Documentation is not as crucial in the initial stages as presentation. In essence, your presentation should be polished even more than your artistic skill, as it encapsulates the cool idea you're conveying. Enhancing your presentation skills will also enable you to alter your approach to sketching, ultimately reducing your workload. Too often, artists present their work in a language that the customer doesn't understand. Presentation is a language that your customer understands

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you measure and demonstrate the value and impact of your sketches and prototypes?

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1 Define your goals and criteria

2 Choose the right fidelity and format

3 Collect and analyze feedback

4 Document and present your process and results

5 Here’s what else to consider

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