How do you measure and compare sentiment across different platforms and channels?
Sentiment analysis is the process of extracting and interpreting the emotional tone and attitude of a text, such as a tweet, a review, or a comment. It can help you understand how your customers feel about your products, services, or brand, and how to improve their experience and satisfaction. But how do you measure and compare sentiment across different platforms and channels, where the language, style, and context may vary? In this article, we will explore some of the challenges and best practices of cross-platform sentiment analysis, and how to use it for customer satisfaction and loyalty analysis.