How do you measure and communicate the benefits and value of TDM to decision-makers and the public?
Transportation demand management (TDM) is a set of strategies and policies that aim to reduce the use of single-occupancy vehicles and increase the efficiency and sustainability of the transportation system. TDM can offer various benefits to individuals, communities, and the environment, such as improved mobility, reduced congestion, lower emissions, better health, and cost savings. However, measuring and communicating these benefits and value of TDM to decision-makers and the public can be challenging, as they may not be easily quantified, monetized, or perceived. In this article, we will discuss some of the methods and tools that can help you demonstrate and communicate the impact and value of TDM to different audiences and stakeholders.