How do you match your portfolio samples to your niche and goals?

1 Know your niche

Before you select your portfolio samples, you need to define your niche. Your niche is the specific market, industry, or topic that you specialize in as a copywriter. For example, you might focus on writing web copy for health and wellness businesses, or email marketing for e-commerce brands. Knowing your niche helps you narrow down your target audience, identify their needs and pain points, and craft your unique selling proposition. It also helps you stand out from other copywriters who offer generic or broad services.

2 Choose relevant samples

Once you have your niche, you need to choose samples that demonstrate your expertise and value in that niche. Ideally, you should have at least three to five samples that showcase different types of copywriting projects, such as landing pages, blog posts, sales letters, or case studies. You should also choose samples that match the tone, style, and voice of your niche. For example, if you write for B2B software companies, you might want to use samples that are professional, informative, and persuasive. If you write for lifestyle blogs, you might want to use samples that are casual, engaging, and entertaining.

3 Highlight your results

Another way to match your portfolio samples to your niche and goals is to highlight the results that your copywriting has achieved for your clients. This can include metrics such as conversions, click-through rates, sales, leads, or traffic. You can also include testimonials, reviews, or feedback from your clients that show how satisfied they were with your work. Highlighting your results helps you prove your credibility and authority in your niche, and show your potential clients how you can help them achieve their goals.

4 Update your portfolio regularly

Your portfolio is not a static document that you create once and forget. It's a dynamic tool that you need to update regularly to reflect your current skills, goals, and niche. As you gain more experience, complete more projects, and refine your niche, you should review your portfolio and make sure it still represents you well. You might want to add new samples, remove outdated ones, or tweak your copy to match your brand voice. Updating your portfolio regularly helps you keep it fresh, relevant, and attractive to your potential clients.

5 Showcase your personality

Finally, don't forget to match your portfolio samples to your personality. Your personality is what makes you unique and memorable as a copywriter. It's what helps you connect with your audience and build trust and rapport. Your personality can be expressed through your choice of words, tone, style, humor, or storytelling. You can also showcase your personality through your portfolio design, layout, colors, fonts, or images. Showcasing your personality helps you match your portfolio samples to your goals, because it helps you attract clients who resonate with you and appreciate your value.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?