How do you match your brand voice to your audience?

1 Know your audience

Before you can match your brand voice to your audience, you need to know who they are, what they want, and how they talk. Conduct market research, create buyer personas, and analyze your existing data to understand your audience's demographics, psychographics, pain points, and motivations. Use tools like surveys, interviews, social media listening, and analytics to gather insights and feedback. Then, use this information to craft a brand voice that speaks to your audience's interests, challenges, and goals, and that uses the language, tone, and style they prefer.

3 Choose your brand voice

Your brand voice is the expression of your brand personality through your content and communication. It includes aspects like your word choice, sentence structure, tone, mood, and voice. To choose your brand voice, you need to align it with your brand personality and your audience's preferences. You can use adjectives, examples, and dos and don'ts to describe your brand voice and create a brand voice chart or guide. For instance, if your brand personality is adventurous, you might use words like bold, daring, and exciting, and avoid words like boring, safe, and dull.

5 Test and refine your brand voice

Matching your brand voice to your audience is not a one-time task, but an ongoing process. You need to test and measure how your brand voice performs and how your audience responds to it. You can use tools like A/B testing, heat maps, analytics, and feedback forms to track and evaluate your brand voice's impact on your audience's engagement, retention, loyalty, and conversion. You also need to refine and update your brand voice as your brand evolves, as your audience changes, and as new trends and opportunities emerge.

6 Learn from others

One of the best ways to match your brand voice to your audience is to learn from others who have done it successfully. Look for examples of brands in your industry or niche that have a strong and distinctive brand voice that appeals to their target market. Analyze how they use their brand voice across different platforms and formats, and what makes them stand out from the crowd. You can also look for examples of brands that have failed to match their brand voice to their audience, and avoid making the same mistakes. You can use these examples as inspiration and guidance for your own brand voice strategy.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?