How do you match your brand to your job?

Identifying your target audience is an important aspect of your Personal branding journey. Dig deep into knowing your target audience, what do they like, how can you reach them, which platforms they are most active on, how can you build a personalized connection & work with them. Build a personal brand so strong that attracts them & brings them to you rather than chasing them. Create content around topics they are interested in, use formats that will engage them, interact with them, provide them freebies. There’s so much more you can do all you need is to get started to knowing them better!

Determine the specific industry, sector, or niche that you want to work in or serve. Understanding your target audience's needs, preferences, and expectations will help you tailor your brand messaging accordingly. My niche is content writing , content marketing I write technical content and I help brands in emerging technologies so you can see how specific my niche is. You can talk about two three things but try to manage it efficiently and it should be clearly visible on your profile like I even talk about personal branding.

Understanding your target audience ensures that your personal brand aligns with the company's needs, making you a more attractive candidate for the role.

Look at your profiles as a 3rd person’s point of view. Would you reach out to yourself? What else would have looked impressive? Keep an eagle’s eye on your online information. Be it your social media profiles, website, search engines or blog. Remove anything that doesn’t add up to a good impression. I have turned on Google alerts for my name and that helps a lot. Remember to avoid any hate post that someone has posted about you, or delete any hate comments & block such people. Focus on only good & bigger things.

Conduct a thorough review of your online presence, including your social media profiles, personal website, and any professional networking platforms. Ensure that your online image aligns with the job you're targeting. Remove or update any content that may be inconsistent or irrelevant to your professional brand.

This can’t be said enough. The first impression in the age of internet is your LinkedIn. Quick google search your name should guide you to your public LinkedIn profile, especially if you are an executive. It’s important to see your own profile from the lens of others to adjust, and make sure you are conveying who you are in the first few glance of your profile.

Identify the skills and experiences from your past roles or educational background that are relevant and transferable to your desired job. Showcase these skills prominently in your resume, cover letter, and online profiles to emphasize your suitability for the position.

The best personal branding strategy: BE YOU Be real, show who you are. That’s what makes you ‘YOU’ for the audience. Embrace your journey, share big and small wins, challenges you faced, failures, your life behind the scenes etc. Building a personal connection with your audience goes a long way, and that’s what personal branding is about. Consistency and authenticity are the key principles while building your brand.

Authenticity is key when building your brand. Consider how your personality traits and values align with the job and company culture you're targeting. Incorporate these aspects into your brand messaging to create a unique and relatable identity that resonates with employers.

Actively seek feedback from mentors, colleagues, or industry professionals to gauge how well your brand aligns with your desired job. Be open to constructive criticism and make necessary adjustments to enhance your brand's effectiveness. Feedback should be constructive if asked to give proper direction and actionable tips. Ask your mentors to give tips that have to be done for improvement .