How do you market and promote your catering services to attract more customers?

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Catering is a competitive and rewarding business, but it also requires a lot of planning, creativity, and marketing to stand out from the crowd. Whether you are just starting out or looking to grow your existing clientele, you need to know how to market and promote your catering services to attract more customers. In this article, we will share some tips and strategies on how to do that, while also keeping your food cost management in check.

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1 Know your target market

The first step to market and promote your catering services is to know who your ideal customers are, what they need, and where they are. You can do some market research, such as surveys, interviews, or online analytics, to identify your target market segments, their preferences, pain points, and expectations. You can also look at your competitors and see what they are offering and how they are positioning themselves. Knowing your target market will help you tailor your menu, pricing, and messaging to suit their needs and wants.

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Jennifer Saunders-Haynes

Follow me on Instagram @The.Catering.Queen | Director, Global Catering @ Subway | Director of Membership Hospitality @ Women's Chamber of Commerce of Miami Dade | Catering Operations, 3PD Marketplace Management
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Understanding your customer base is the key to marketing. B2B marketing is different from B2C marketing. B2B guests may be focused on delivery, dietary needs, and convenience while a B2B audience may be more focused on cost and customization. Targeting both sectors will drive sales across channels.

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Justin Miller

Area Catering Manager at Modern Market Eatery
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When it comes to selling catering services, it's essential to have a broad approach while customizing solutions to meet the unique needs of each business. Some clients may prefer a more formal setting, while others need a grab-and-go system for a highly efficient event. Some may prioritize health-conscious options, while others require clearly labeled and sorted meals for traveling. Success in catering sales comes down to truly understanding your clients and delivering tailored solutions that meet their specific needs, ensuring that every event runs smoothly and meets their expectations.

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Leonardo Daniel Golub

Director VocalCare?. Specialist and Consultant in Food Technology, Commercial Processes and Retail.
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Los servicios de Catering en su gran mayoría son requeridos en celebraciones o festejos así como experiencias relajadas; y podemos dar muchos ejemplos: fiestas de casamiento, cumplea?os, cruceros, aviones, entre muchos otros. Esto implica definir el tipo de cliente ideal para nuestro negocio: perfil socioeconómico, cultural, aspiracional como los mas importantes. Una vez definido y confirmado que este tipo de cliente existe, elaboramos las estrategias necesarias para ingresar en su circulo y darnos a conocer con nuestra propuesta.

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2 Showcase your value proposition

The next step is to showcase your value proposition, which is the unique benefit or solution that you offer to your customers. You need to communicate why your catering services are different and better than others, and how you can solve their problems or enhance their experiences. You can use various channels and platforms, such as your website, social media, email, flyers, or brochures, to showcase your value proposition. You can also use testimonials, reviews, or case studies to demonstrate your credibility and quality.

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3 Offer incentives and discounts

Another way to market and promote your catering services is to offer incentives and discounts to your customers. You can use these to attract new customers, reward loyal customers, or encourage referrals. For example, you can offer a free consultation, a free sample, a free dessert, a loyalty program, a referral program, or a seasonal promotion. However, you need to be careful not to undercut your profit margin or devalue your services. You should also track and measure the results of your incentives and discounts to see what works best.

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4 Network and partner with others

One more tip to market and promote your catering services is to network and partner with others in your industry or niche. You can build relationships with venues, event planners, suppliers, or influencers who can refer you to their clients or followers. You can also collaborate with them on joint projects, events, or campaigns that can expose you to new audiences and opportunities. Networking and partnering with others can help you expand your reach, increase your visibility, and create a positive reputation.

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5 Optimize your online presence

The last tip to market and promote your catering services is to optimize your online presence. You need to have a professional and user-friendly website that showcases your menu, portfolio, testimonials, and contact information. You also need to have a strong and consistent social media presence that engages your followers, shares valuable content, and showcases your work. You can also use online directories, blogs, podcasts, or videos to increase your online exposure and authority. Optimizing your online presence can help you generate more leads, conversions, and referrals.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Imam A.

Production Manager | Chef | Food Science | Google Play Developer | Food & Beverage Business Consultant | Entrepreneur | Tourism Advisor
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6. Attend local events and food festivals to showcase your offerings and engage with potential customers directly. 7. Utilize social media platforms to share mouth-watering images of your dishes, customer testimonials, and behind-the-scenes glimpses of your catering events. 8. Build relationships with event planners, wedding venues, and corporate offices to become their preferred catering partner for future events. 9. Offer customizable menus to accommodate various dietary preferences and requirements, appealing to a wider audience. 10. Provide exceptional customer service, ensuring every interaction leaves a positive impression and encourages repeat business and referrals.

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How do you market and promote your catering services to attract more customers?

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3

4

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1 Know your target market

2 Showcase your value proposition

3 Offer incentives and discounts

4 Network and partner with others

5 Optimize your online presence

6 Here’s what else to consider

Food Cost Management

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