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How do you market and promote your AR online course to attract and retain learners?

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本文章的要点总结

Understand your audience:

Identify and understand who your learners are. This helps tailor content and marketing strategies to meet their needs and preferences effectively.### *Offer a sample:Provide a free or low-cost sample of your course. This encourages potential learners to experience the benefits firsthand, increasing their likelihood of enrolling.

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1 Know your target audience

Before you launch your AR online course, you need to identify and understand your target audience. Who are they? What are their needs, goals, and challenges? How do they prefer to learn and communicate? What are their expectations and motivations for taking your course? Knowing your target audience will help you tailor your course content, design, and delivery to their preferences and needs. It will also help you craft your marketing message and choose the right channels and platforms to reach them.

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Mukundan Govindaraj

AI & Digital twin @ NVIDIA | ex - BCG | XR | LinkedIn top voice
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You should also consider defining the prerequisite for the course offering. Is the course focussed on the design aspect or development aspect has to be specific. That way the course can target the right pool of talent.

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2 Showcase your value proposition

Your value proposition is the unique benefit or solution that your AR online course offers to your target audience. It answers the question: why should they choose your course over others? To showcase your value proposition, you need to highlight how your course solves a specific problem, fulfills a specific desire, or provides a specific opportunity for your learners. You also need to demonstrate how your course leverages AR technology to create a more interactive, realistic, and personalized learning experience. Use clear and compelling language, visuals, and testimonials to communicate your value proposition on your website, landing page, social media, email, and other marketing channels.

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Charles Adelman

CEO @ XRDNA | Business Transformation and Innovation
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In my experience, one of the most important facets of AR adoption is making the onboarding and interactive experience as simple and intuitive as possible. With the ever evolving landscape of wearable spatial computing devices (AR, VR, MR, etc.) this process will drastically change, but for today's market, a vast majority of users are still accessing AR content and learning via their mobile device. I.e. build for today while keeping an eye on tomorrow's technology pipeline.

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3 Create a free or low-cost sample

One of the best ways to attract and retain learners is to give them a taste of what your AR online course can offer. You can create a free or low-cost sample of your course that showcases some of the key features, benefits, and outcomes of your AR learning experience. For example, you can offer a free trial, a mini-course, a webinar, a podcast, a blog post, or a video that introduces some of the AR concepts, tools, or projects that your course covers. This will help you generate interest, trust, and curiosity among your potential learners and encourage them to sign up for your full course.

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Abdul Muizz Siddiqui

AR Creator | META Certified Spark AR Creator | Tiktok Effect House | Snapchat Lens Studio | UI Designer | UX Researcher
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In my opinion, offering free or affordable samples of your AR online course is an effective way to allow potential learners to experience key features and benefits, fostering their interest and motivating them to enroll in the complete course.

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4 Build a community and engage with your learners

Another way to market and promote your AR online course is to build a community and engage with your learners. You can create a platform or a space where your learners can interact with you and each other, share their feedback, questions, and achievements, and support each other in their learning journey. For example, you can use a social media group, a forum, a chat app, or a live event to create a sense of belonging and connection among your learners. You can also use these platforms to share valuable content, tips, updates, and promotions related to your course and AR technology. By building a community and engaging with your learners, you can increase their satisfaction, retention, and loyalty, as well as generate word-of-mouth referrals and testimonials.

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5 Optimize your SEO and analytics

Finally, you need to optimize your SEO and analytics to market and promote your AR online course effectively. SEO stands for search engine optimization, which is the process of improving your website or landing page's visibility and ranking on search engines like Google. By using relevant keywords, titles, tags, descriptions, and links related to your course and AR technology, you can increase your chances of being found by your target audience when they search for AR online courses. Analytics refers to the data and insights that you can collect and analyze from your website, landing page, social media, email, and other marketing channels. By using tools like Google Analytics, Facebook Insights, or Mailchimp Reports, you can measure and improve your marketing performance, such as traffic, conversions, engagement, retention, and revenue.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Mukundan Govindaraj

AI & Digital twin @ NVIDIA | ex - BCG | XR | LinkedIn top voice
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You should consider a sections throwing light on domain specific usecases and how the technology is solving the problems. By citing live customer case studies to the section will add more relevance and understanding.

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How do you market and promote your AR online course to attract and retain learners?

1

2

3

4

5

6

1 Know your target audience

2 Showcase your value proposition

3 Create a free or low-cost sample

4 Build a community and engage with your learners

5 Optimize your SEO and analytics

6 Here’s what else to consider

Augmented Reality

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How do you market and promote your AR online course to attract and retain learners?

1

2

3

4

5

6

1 Know your target audience

2 Showcase your value proposition

3 Create a free or low-cost sample

4 Build a community and engage with your learners

5 Optimize your SEO and analytics

6 Here’s what else to consider

Augmented Reality

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