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How do you manage your time and energy as a motivational speaker on social media?

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Motivational speaking is not only about delivering inspiring speeches on stage, but also about building a strong personal brand on social media. However, managing your time and energy as a motivational speaker on social media can be challenging, especially if you have multiple platforms, audiences, and goals. In this article, you will learn some practical tips on how to plan, create, and engage with your online content without burning out or losing focus.

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1 Set your priorities

Before you start posting anything on social media, you need to have a clear vision of what you want to achieve, who you want to reach, and how you want to measure your impact. This will help you prioritize your tasks, allocate your resources, and avoid distractions. For example, you might want to focus on one or two platforms that suit your style and message, rather than spreading yourself too thin across many channels. You might also want to define your target audience, your niche, and your unique value proposition, rather than trying to please everyone. And you might want to set specific and realistic goals for your social media presence, such as growing your followers, generating leads, or increasing engagement.

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Rachael Kraaz Perrin

Helping Experts, Freelancers & Soloprenuers improve Emotional Intelligence through Creativity, Enhanced Thinking Skills and AI.
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If you're not sure what to write about, research market trends on areas of personal expertise or topics that excite you. If that doesn't gel, consider starting with the one thing you wish to conquer or learn. Share that journey. Your value proposition is simply how you will help your audience achieve the same or better results without the hassle, diy research or commonly heard complaints. The more strongly you clarify it, the better.

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2 Plan your content

Once you have your priorities in place, you need to plan your content strategy and schedule. This will help you save time, maintain consistency, and optimize your results. For example, you might want to use a content calendar to map out your topics, themes, and formats for each platform and each month. You might also want to batch your content creation and use tools like Canva, Lumen5, or Anchor to produce high-quality graphics, videos, or podcasts. And you might want to automate your posting and analytics using tools like Buffer, Hootsuite, or Sprout Social.

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Wendy Keller

Helping people with great ideas reach their audiences effectively
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It's just not logical to post everywhere or try to splatter your wisdom across multiple social media platforms. Instead, I teach my up-and-coming speakers to choose the platforms that their future audience members are most likely using. Instagram attracts a different type of person than LinkedIn, which is mostly for business people; a person on TikTok is not likely to also be active on Facebook in most cases. Meet and interact (and LISTEN to!) your people where they are. Define your avatar and focus your strategy.

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3 Engage with your audience

Creating and posting content is not enough, you also need to engage with your audience and build trust and rapport. This will help you boost your visibility, credibility, and influence as a motivational speaker on social media. For example, you might want to respond to comments, messages, and reviews, and show appreciation and gratitude. You might also want to ask questions, solicit feedback, and start conversations with your followers and potential clients. And you might want to collaborate with other speakers, influencers, or experts in your field and leverage their networks and audiences.

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Christine Agro

Creator of Intrinsic Energy Work??, a proven process that helps you release your triggers, step out of patterns, and finally move beyond your self-limiting beliefs.
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This is so important. I see so many people post to post, but no engagement with comments. This leaves people feeling like their interaction with you isn't valued. When someone takes the time to comment, they are building a trust relationship with you. When you don't respond, you've lost a potential client who was beginning to warm (and a like or a heart isn't interaction.) Think of it as a real conversation and how you would feel if 1) your comment was ignored, 2) you got a thumbs up from the person you are talking to or 3) they engage with a response; social media is no different.

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4 Balance your energy

While social media can be a powerful tool for your motivational speaking career, it can also be a source of stress, overwhelm, and fatigue. Therefore, you need to balance your energy and take care of your mental and physical health. For example, you might want to set boundaries and limits on how much time and attention you spend on social media, and avoid compulsive checking or scrolling. You might also want to practice mindfulness, meditation, or breathing exercises to calm your mind and reduce anxiety. And you might want to nourish your body with healthy food, water, sleep, and exercise.

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Christine Agro

Creator of Intrinsic Energy Work??, a proven process that helps you release your triggers, step out of patterns, and finally move beyond your self-limiting beliefs.
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It's also important to be able to validate yourself. Social media is a hard teacher for this lesson. Sometimes, it can feel like you are shouting into the wind and whether it's a bot or a person, comments can be unkind. If you are energetically sensitive or carry persecution energy, you will have opportunities to hold your space and stand in your truth.

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Christine Agro

Creator of Intrinsic Energy Work??, a proven process that helps you release your triggers, step out of patterns, and finally move beyond your self-limiting beliefs.
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Focusing on social media can co-opt your time and energy. It takes both to create ongoing content. Find ways to repurpose your content and use it in other ways in your business. Consider how you can do the most with the least time investment. Maybe long posts aren't your thing, but a daily 1-minute video will work. Find what works for you, what supports your ideal client the most, and what feels authentic to you. When your energy matches your strategy, social media will flow for you. If it doesn't, it's going to feel like a chore and drain you.

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Rachael Kraaz Perrin

Helping Experts, Freelancers & Soloprenuers improve Emotional Intelligence through Creativity, Enhanced Thinking Skills and AI.
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Be cautious not to invest your entire self-worth into your social media persona. Remind yourself of why you are doing this - to gain attention to what you bring to the table. Not everyone will be interested and that needs to be ok. Remember that controversial and thought-provoking posts can invite negative and undesirable comments to your page and inbox. Know what you can manage reading without harming your view of yourself.

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5 Learn and improve

Finally, you need to keep learning and improving your skills and strategies as a motivational speaker on social media. This will help you stay relevant, innovative, and competitive in your niche and market. For example, you might want to monitor your performance and results using data and metrics, and identify what works and what doesn't. You might also want to seek feedback and advice from your peers, mentors, or coaches, and learn from their experiences and insights. And you might want to follow the trends, best practices, and new opportunities in your industry and niche, and adapt your approach accordingly.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you manage your time and energy as a motivational speaker on social media?

1

2

3

4

5

6

1 Set your priorities

2 Plan your content

3 Engage with your audience

4 Balance your energy

5 Learn and improve

6 Here’s what else to consider

Motivational Speaking

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How do you manage your time and energy as a motivational speaker on social media?

1

2

3

4

5

6

1 Set your priorities

2 Plan your content

3 Engage with your audience

4 Balance your energy

5 Learn and improve

6 Here’s what else to consider

Motivational Speaking

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