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Last updated on 2024年11月9日

How do you manage and update asset editing and transformation policies and standards in DAM?

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Digital asset management (DAM) is a system that helps you store, organize, and distribute your digital assets, such as images, videos, audio, documents, and more. But how do you ensure that your assets are edited and transformed according to your policies and standards? In this article, we will explore some best practices and tips for managing and updating your asset editing and transformation policies and standards in DAM.

本文章的要点总结

Clear policy definition:

Establish detailed asset editing and transformation standards. This ensures all team members understand and adhere to brand identity and technical requirements, maintaining consistency across digital assets.### *Regular policy updates:Schedule periodic reviews of your DAM policies. Regular evaluations help keep your standards relevant as business goals and technologies evolve, ensuring they continue to meet organizational needs effectively.

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1 Define your policies and standards

Before you can manage and update your asset editing and transformation policies and standards, you need to define them clearly and consistently. Your policies and standards should reflect your brand identity, your content strategy, your target audience, and your technical requirements. For example, you might have policies and standards for the file formats, resolutions, dimensions, colors, fonts, metadata, and copyrights of your assets.

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William Kaye

Managing Director at HIVO - building the complete solution for DAM, approvals, compliance and content automation.
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Defining your asset editing and transformation policies and standards is valuable for maintaining consistency and ensuring that your digital assets align with your brand's identity and technical requirements. Clear and consistent policies help streamline workflows, reduce errors, and enhance collaboration across teams. Additionally, leveraging AI and machine learning within your DAM system can automate compliance with these standards, further optimizing asset management and ensuring that all digital assets meet predefined criteria effortlessly.

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Lindsey Hawkins

Digital Transformation Leader | Content Coach | Art and Design Educator | Entrepreneur
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To maintain the content ecosystem and DAM standards, a governance model is needed. The governance model is led by a content leader(s) but also includes representatives from across the business. The foundational technology needs to enable the governance model. Governance is the framework to ensure DAM strategy and policies are properly implemented and program decisions that impact process and technology are made holistically with business needs in mind.

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2 Communicate your policies and standards

Once you have defined your policies and standards, you need to communicate them effectively to your team members, collaborators, and stakeholders. You can use different methods and tools to share your policies and standards, such as documentation, training, guidelines, templates, presets, and workflows. You should also make sure that your policies and standards are accessible and visible within your DAM system, so that anyone who works with your assets can easily find and follow them.

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William Kaye

Managing Director at HIVO - building the complete solution for DAM, approvals, compliance and content automation.
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Effectively communicating your policies and standards is crucial for ensuring consistent asset management across your organization. At HIVO, we emphasize the importance of making these guidelines accessible within the DAM system itself, leveraging tools like documentation, training, and templates. This not only fosters compliance but also enhances efficiency and collaboration, ensuring that all team members and stakeholders are aligned with your asset management protocols.

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3 Implement your policies and standards

After you have communicated your policies and standards, you need to implement them in your asset editing and transformation processes. You can use various features and functions of your DAM system to help you apply your policies and standards, such as batch editing, bulk transformation, automation, validation, and quality control. You should also monitor and review your asset editing and transformation results, and provide feedback and support to your team members, collaborators, and stakeholders.

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William Kaye

Managing Director at HIVO - building the complete solution for DAM, approvals, compliance and content automation.
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Implementing your policies and standards helps to maintain consistency and quality across your digital assets. Leveraging features like batch editing, bulk file transformations, and lots of other workflow automations can significantly streamline these processes, ensuring adherence to your guidelines. Additionally, continuous monitoring and feedback loops are essential for refining these practices and supporting your team, ultimately enhancing the overall efficiency and effectiveness of your Digital Asset Management (DAM) system.

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4 Evaluate your policies and standards

As your business goals, market trends, customer needs, and technology evolve, you need to evaluate your asset editing and transformation policies and standards regularly. You can use different metrics and methods to measure the effectiveness and efficiency of your policies and standards, such as analytics, feedback, surveys, audits, and benchmarks. You should also compare your policies and standards with those of your competitors, peers, and industry leaders, and identify any gaps or opportunities for improvement.

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William Kaye

Managing Director at HIVO - building the complete solution for DAM, approvals, compliance and content automation.
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Regular evaluation of asset editing and transformation policies in Digital Asset Management (DAM) can drive operational efficiency. Leveraging analytics, feedback, and industry benchmarks allows businesses to identify performance gaps and areas for improvement. Comparing your policies with those of industry leaders can reveal opportunities to adopt best practices and innovative approaches, ensuring your DAM system remains robust and adaptive to evolving market and technological trends.

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5 Update your policies and standards

Based on your evaluation, you need to update your asset editing and transformation policies and standards accordingly. You can use different strategies and techniques to update your policies and standards, such as testing, piloting, prototyping, and iterating. You should also communicate and implement your updated policies and standards in a timely and transparent manner, and ensure that your team members, collaborators, and stakeholders are aware of and aligned with the changes.

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6 Maintain your policies and standards

Finally, you need to maintain your asset editing and transformation policies and standards in your DAM system. You can use various tools and practices to keep your policies and standards up to date and consistent, such as version control, backup, synchronization, archiving, and deletion. You should also establish a regular schedule and a clear responsibility for managing and updating your policies and standards, and assign roles and permissions to your team members, collaborators, and stakeholders accordingly.

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Luis Fernandez

Executive Director Tech | Innovative Tech Leader
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Updating a DAM is a never-ending process: people using it change, objectives shift, and surrounding tools evolve. Thus, it is important to have someone responsible for the health of the DAM and someone whose job KPIs are tied to it. This person or team must schedule regular maintenance. Once a quarter is a good rule of thumb, but it all depends on your DAM's nature and organization. Effective DAM systems rely on well-maintained policies, processes, and standards. But not just "slideshow" processes but actual processes enforced and followed. Always keep in mind that the processes that will thrive will represent the path of least resistance to your users. Find those, as your life as the DAM guardian will be easier.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you manage and update asset editing and transformation policies and standards in DAM?

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1 Define your policies and standards

2 Communicate your policies and standards

3 Implement your policies and standards

4 Evaluate your policies and standards

5 Update your policies and standards

6 Maintain your policies and standards

7 Here’s what else to consider

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