How do you manage store promotions and marketing campaigns?

When managing store promotions and marketing campaigns, think of your strategy as a story. Start with a compelling plot: what unique angle or theme will captivate your audience? Use your budget creatively to build this narrative through engaging visuals and interactive elements. Track customer reactions as if they’re the chapters unfolding, adjusting your tactics based on real-time feedback. This dynamic approach not only aligns your efforts with customer interests but also makes your promotions feel personal and impactful, turning passive observers into active participants.

When planning store promotions and marketing campaigns, it is important to first establish your goals. Do you want to increase sales, build brand awareness, or encourage customer loyalty? Once you have a clear understanding of your goals, you can start to develop a strategy that aligns with them. Next, you should determine your budget. You may want to allocate different amounts to different tactics, such as social media advertising, email marketing, or in-store promotions. In terms of managing your promotions and campaigns, there are several tools and techniques you can use. For example, you might use a marketing automation platform to schedule emails and social media posts, track metrics, and analyze results.

Know your market. Back to school promotions are always a success. Sunglass promos for summer. Also, a great time to sell multiple pairs. Christmas time:gift card promos Summer and school year have sports of.some sort,.offer team discounts to get people in the door. Explain the importance of backup glasses w/ contacts & possibly offer 50% off glasses if annual supply is purchased. Promotions should never be an issue. Especially with digital marketing. Utilize free sites if you need to save, purchase ad time on streaming apps,have employees post on their.social media for more free marketing and make a contest out.of it. Marketing and promotions should never have a cost concern. Be more afraid of the money you're not making.Silence is costly

Instead of sticking to traditional tools and channels, try weaving a narrative into your promotions. Imagine each tool as a character in a story that engages your audience uniquely. For instance, let your social media posts set the scene, your email campaigns introduce the plot twist, and in-store displays create a memorable climax. This way, each channel isn't just a message but a part of an immersive experience, making your campaign not just seen but felt, driving deeper engagement and leaving a lasting impact.

Write out price sheets for patients and don't let them leave with them.That is their price in YOUR store. Ask what they paid on previous Eyewear. Understand how to take off certain add-ons. Listen to your customer. Oven repair men do not need ARC for example but all learn how to add product back at a perhaps discounted price. They walked in for a reason and it wasn't just to look..if that's the answer then have someone else check in.Maybe that customer didn't like something you wore. They walked in for a purpose so roll out the red carpet.

Any best practices, trends or insight about retail flash sales? The MTA Away advertising program has been offering retailers and attractions the opportunity to buy digital in-system subway and rail station digital ads for one day Flash Sales. The campaigns include a teaser ad the day before the sale, social media and eblast and BOOM — the day of Flash Sale ads. We did one with the shops and eateries in Grand Central that generated a lot of buzz. Our Legoland Flash sale rocked it out of the park. Would love to keep refining and understanding the most effective customer friendly way for redemptions and operationally, what works for retailers to track and measure ROI.