How do you manage SEO tasks like a pro?

1 Set clear and realistic goals

Before you dive into any SEO task, you need to have a clear and realistic goal in mind. What are you trying to achieve? How will you measure your success? How long will it take? Having a goal will help you focus your efforts, avoid distractions, and track your performance. You can use the SMART framework to set your goals: Specific, Measurable, Achievable, Relevant, and Time-bound.

2 Use a project management tool

A project management tool can help you organize your SEO tasks, assign responsibilities, set deadlines, and monitor progress. There are many project management tools available, such as Asana, Trello, or Basecamp, that can help you create and manage SEO projects. You can also use them to communicate with your team members, clients, and stakeholders, and share feedback, files, and updates.

3 Automate and delegate

SEO tasks can be repetitive, time-consuming, and tedious. You can save time and energy by automating and delegating some of them. For example, you can use tools like Screaming Frog, Moz, or Ahrefs to automate SEO audits, keyword research, link analysis, and reporting. You can also delegate some tasks to your team members or outsource them to freelancers or agencies, depending on your budget and resources.

4 Prioritize and batch

Not all SEO tasks are equally important or urgent. You need to prioritize and batch your tasks according to their impact and effort. You can use the Eisenhower matrix to help you prioritize your tasks into four categories: Do, Delegate, Schedule, and Eliminate. You can also batch similar tasks together and do them in one go, rather than switching between different tasks. This can help you improve your efficiency and reduce your cognitive load.

5 Follow SEO best practices

SEO is constantly evolving and changing. You need to stay updated on the latest SEO trends, algorithms, and best practices. You can follow reputable SEO blogs, podcasts, newsletters, and webinars to learn from the experts and get insights and tips. You can also use SEO checklists, guidelines, and templates to ensure that you follow the best practices for every SEO task, such as on-page optimization, content creation, link building, and technical SEO.

6 Track and optimize

SEO is not a one-time thing. You need to track and optimize your SEO tasks regularly to measure their effectiveness and identify areas of improvement. You can use tools like Google Analytics, Google Search Console, or SEMrush to track your SEO metrics, such as traffic, rankings, conversions, and bounce rate. You can also use tools like Google Optimize, Hotjar, or Crazy Egg to optimize your SEO tasks, such as landing pages, headlines, CTAs, and user experience.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?