The second step to managing your relationship with your franchisor is to communicate regularly and openly. Communication is key to building trust, rapport, and alignment between you and your franchisor. You should keep your franchisor informed of your performance, challenges, feedback, and suggestions. You should also listen to your franchisor's advice, updates, and recommendations. Use the channels and tools that your franchisor provides, such as phone calls, emails, newsletters, webinars, meetings, and reports. Be respectful, professional, and constructive in your communication, and avoid conflicts or complaints that can damage your relationship.