How do you manage the relationship and communication with your supply-side platform partners?
Programmatic media buying is a complex and dynamic process that involves multiple parties and platforms. One of the key components of a successful programmatic campaign is the relationship and communication with your supply-side platform (SSP) partners. SSPs are platforms that connect publishers with advertisers and allow them to sell their inventory through auctions or deals. In this article, we will discuss how you can manage the relationship and communication with your SSP partners and why it is important for your programmatic media buying skills.