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How do you manage expectations and scope changes during the prototyping process?

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Prototyping is a crucial step in the product development process, as it allows you to test and validate your ideas, assumptions, and features with real users. However, prototyping also comes with its own challenges, such as managing expectations and scope changes from stakeholders, customers, and team members. How do you handle these issues without compromising your product vision or wasting time and resources? Here are some tips to help you navigate the prototyping process effectively.

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Aakash Gupta

Product Growth Newsletter and Podcast ?? | Helping PMs, product leaders, and aspiring PMs succeed

1 Align on the purpose and scope of the prototype

Before you start prototyping, you need to have a clear and shared understanding of what you are trying to achieve, who you are designing for, and what level of fidelity and functionality you need. This will help you set realistic expectations and avoid scope creep or feature bloat. You can use tools like user stories, problem statements, or lean canvases to define the scope and goals of your prototype, and communicate them with your stakeholders and team members.

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Aakash Gupta

Product Growth Newsletter and Podcast ?? | Helping PMs, product leaders, and aspiring PMs succeed
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I highly recommend writing a product requirements document before prototyping. In that, clearly state your key hypothesis. This helps your prototype actually help test that. Also, identify your riskiest assumption. Use the prototype to de-risk that assumption. This will vastly increase the chances your product feature succeeds.

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Mohit Nalwade

Leader in Digital Transformation, Data, AI & Growth Strategy, GTM , Strategic Partnerships and Customer Experience for Digital Products for Fortune 100 Firms | Ex-NRI | ISB Alumni
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Prototypes help confirm if your core features are actually useful to the customers. Therefore, it is essential that features driving the key business use case are a part of your prototype.

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2 Involve your users and customers early and often

One of the main benefits of prototyping is that it allows you to get feedback from your users and customers as soon as possible, and iterate based on their needs and preferences. However, this also means that you need to be prepared to handle changes and requests that may arise from their input. To manage this, you need to involve your users and customers early and often in the prototyping process, and use methods like user testing, interviews, surveys, or analytics to collect and analyze their feedback. You also need to prioritize and validate their feedback, and decide what changes are essential, nice-to-have, or out of scope.

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Aakash Gupta

Product Growth Newsletter and Podcast ?? | Helping PMs, product leaders, and aspiring PMs succeed
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As a product leader, I have seen how prototyping can make or break the product development process. Prototyping is not just a way to create mockups or demos, but a powerful tool to communicate your vision, validate your assumptions, and align your team and stakeholders.

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3 Establish a feedback loop and a change management process

Another way to manage expectations and scope changes during the prototyping process is to establish a feedback loop and a change management process with your stakeholders and team members. This means that you need to communicate frequently and transparently about the progress, results, and challenges of your prototyping activities, and solicit and address their feedback in a timely and constructive manner. You also need to have a clear and agreed-upon process for documenting, reviewing, approving, and implementing changes to your prototype, and ensure that everyone is on the same page about the impact and implications of these changes.

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Aakash Gupta

Product Growth Newsletter and Podcast ?? | Helping PMs, product leaders, and aspiring PMs succeed
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Having a very clear process for documenting what you were looking to evaluate and what you learned is essential. Otherwise, the exercise is not as impactful as it could be.

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4 Embrace experimentation and learning

Finally, you need to embrace experimentation and learning as part of the prototyping process, and not be afraid to make mistakes or pivot when necessary. Prototyping is not about creating a perfect or final product, but about testing and validating your assumptions, hypotheses, and features with real users and customers. Therefore, you need to be open-minded and flexible, and accept that some of your ideas may not work out or may need to be revised or discarded. You also need to learn from your failures and successes, and use them to improve your product vision and strategy.

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Aakash Gupta

Product Growth Newsletter and Podcast ?? | Helping PMs, product leaders, and aspiring PMs succeed
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An iterative, experimental approach to prototyping works really well. As you learn something with some users, go back to the design drawing board and then go for rounds 2, 3, and 4.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you manage expectations and scope changes during the prototyping process?

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1 Align on the purpose and scope of the prototype

2 Involve your users and customers early and often

3 Establish a feedback loop and a change management process

4 Embrace experimentation and learning

5 Here’s what else to consider

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