How do you manage email list complaints?

When they go low, we go high. Acknowledge their concern, and that clearly, your content is not a good match for them. Then let them know you can unsubscribe them and ask if there is anything more you can do to ensure they are no longer upset.

What are email list complaints? They are an indicator of your current campaign, don't always consider them to be a nuisance. Learn from them.

As email inbox provides as gmail, yahoo, apple mail and others becomes smarter it is harder to get to subscriber inboxes. Here are the most important email deliverability kpis to keep track of: - unsubscribe rate - spam complaint rate - bounce rate (soft and hard)

Respond to it as soon as possible. This shows that you take the complaint seriously. Acknowledge any inconvenience or frustration caused. This shows empathy and understanding. Investigate the cause. Was it inaccurate or outdated information, technical issues, or their misunderstanding of the subscription process? Correct the issue. This could involve updating your email list, fixing technical problems, or clarifying the subscription process. If the complaint was due to a misunderstanding of the subscription process, explain the process clearly to the recipient. This will help prevent future complaints. If they still want to unsubscribe, offer them the option to do so. This can be done by providing a link or manually removing them.

The deliverability of email is the first domino in the chain of email marketing. The ultimate goal of the email marketing to communicate with your customers to take some action . If the email is not delivered to their inbox, they do not see it, the can not open it, read it and take action.

Complaints indicate that your emails are not resonating with recipients or meeting their needs. This means missed opportunities to convert prospects into customers or to engage and retain existing customers.

Tailor your emails to each recipient by using their name, relevant details, and segmented lists. Personalized emails have higher engagement rates and can improve open and click-through rates. Know your customer.

Here are some basics you should do: 1. Setup a dedicated sending domain. 2. Try to use double opt-in for all your subscribers. 3. Clean up unengaged subscribers on monthly basis.

You should know the industry benchmarks and your internal benchmark. After you have it you can measure how your brand doing on weekly basis to spot issues if any.

Here are some recommendations how to resolve issue: 1. Turn on double opt-in 2. Setup dedicated sending domain 3. Reduce numbers of days for engaged subscribers.

Based on my experience when a brand have problem with their list complain it comes from specific inbox provider like hotmail, aol, yahoo or similar. You should do the following 1. Check the last few campaigns and see the open and click rate per each inbox provider. 2. When you spot issue like low open rate with a specific provider, you need to segment out users with that specific domain. 3. Then you need to create a segment of those users who engaged with your emails in the last 7 days and send the future email only to those subscribers. 4. When your open rate get better you can increase numbers of days in the segment.

Cold email, where it is legal, is a highly effective way to generate leads and build your warm email list. Tips to avoid spam complaints when sending cold emails: 1. Target your email lists to ensure your offer is relevant to recipients. 2. Include an unsubscribe link in your cold email. CAN-SPAM in the US does not require an unsubscribe LINK. However, the unsubscribe link is the easiest way for your recipients to opt-out of receiving your emails -- and it's the easiest way for you, the sender, to honor unsubscribe requests. 3. When using multiple email sending platforms (e.g., cold email software + a CRM) make sure unsubscribe lists are honored across all sending platforms. Automate this with Zapier.