How do you manage content production and distribution?

I would also collaborate with a media agency to develop a sophisticated 'channel strategy', grounded on an insightful understanding of your primary target audience and their media consumption habits. By identifying and prioritizing the platforms where your audience invests most of their time, we can significantly streamline your brand's participation in these channels and optimize the type of content generated. For example, if data indicates that your key demographic shows high engagement on Instagram while demonstrating minimal interaction with traditional broadcast TV, I would strategically focus our endeavors on mastering Instagram's unique content formats.

Cross reference this planning with your product customer journey (from awareness to purchase) then synthesise this into your planning. i.e. What Message, To Who, When and Where. Higher consideration products (e.g. premium products / more complex products / products in a competitive space) command a longer customer journey so think about Heart, Head, Hand comms planning: - Heart: Brand led awareness messaging that builds rapport with the target audience - Head: Product led rationale messaging that communicates quality, function, benefits - Hand: Giving people an action and/or offer to take up Heart, Head, Hand planning logically extends to channel planning when we think about the 'jobs to do' for the Top, Middle and Lower sales funnel.

Creating an effective content calendar requires strategic planning and adaptability. Identify Goals and Audience: Know your objectives and understand your audience's preferences to guide content decisions. Ensure Consistency: Decide on a realistic content frequency and maintain a clear, user-friendly calendar format. Stay Flexible: Monitor content performance for potential strategy tweaks and keep space for trending or timely topics.

Using certain tools like Google analytics, Google Search Console and SEMRush's Position Tracking feature can allow you insight into tracking the keyword ranking and SERP position impact of your content updates over time, as well. It's also important to note that using Google Search Console's admin panel you can inspect individual URL's and give them a "nudge" to re-index pages after changes are made to the content. This isn't immediately done, your request is added to a queue, that, off course, we don't have visibility into. However, it is likely this will get the pages that you have changed indexed initially or the-indexed faster than had you not done so.

Look beyond your immediate competitors and analyze what industry leaders or pioneers are doing in terms of content strategy and performance. Study their successful campaigns and content tactics to gain inspiration and insights. By benchmarking against industry leaders, you can identify innovative approaches and emerging trends that could give your content a competitive edge. It also helps you set ambitious yet achievable goals based on best practices in your industry, ensuring that your content remains at the forefront of your niche. This approach can lead to breakthroughs and keep your content strategy fresh and dynamic.

Simplify your content work by automating and sharing tasks. Use tools and platforms to make creating and managing content easier and more efficient. For instance, you can use a content management system (CMS) to create and publish content or a social media management tool to plan and track posts. Also, consider working with experts or agencies for specialized tasks like design, writing, or SEO. This way, you can streamline your content process and ensure high-quality results.