How do you manage the complexity of mixed methods data collection?
Managing mixed methods data collection in Business Intelligence (BI) can be daunting, but with the right strategies, you can streamline the process and gain valuable insights. Mixed methods involve combining quantitative data (structured and numerical) with qualitative data (unstructured and textual) to enhance your understanding of business operations. This approach can provide a fuller picture of your market, customer behavior, and operational efficiency. However, the complexity lies in collecting, integrating, and analyzing these disparate data types effectively. To navigate this complexity, you must understand the unique challenges of mixed methods data collection and employ strategies to address them.