How do you manage app localization projects and workflows efficiently and effectively?

1 Plan ahead

Before you start localizing your app, you need to have a clear strategy and scope. Define your target languages, markets, and audiences, and prioritize them based on your goals and resources. Research the local preferences, norms, and regulations of each market, and identify any potential issues or risks. Also, decide on the localization method, tools, and budget that suit your needs and expectations.

2 Choose the right team

App localization requires a team of professionals who can handle the technical, linguistic, and cultural aspects of the project. You need to find qualified translators, editors, testers, and developers who have the relevant expertise and experience. You also need to communicate clearly and regularly with your team, and provide them with the necessary guidance, feedback, and support. Establish the roles, responsibilities, and expectations of each team member, and use a collaboration platform to manage the workflow and track the progress.

3 Optimize the source code

One of the key steps to ensure a smooth app localization process is to optimize the source code of your app. This means separating the translatable content from the code, using standard formats and conventions, and avoiding hard-coded strings, images, or UI elements. You also need to make your code adaptable to different languages, scripts, and layouts. Use variables, placeholders, and comments to facilitate the translation and testing.

4 Leverage automation and technology

App localization can be a complex and time-consuming task, but you can use automation and technology to simplify and speed up the process. For example, you can use a localization platform or software that integrates with your development environment and automates the extraction, translation, and insertion of the content. You can also use tools such as translation memories, glossaries, and style guides to ensure consistency and quality across languages and versions.

5 Test and review

The final stage of app localization is to test and review your localized app before launching it to the market. You need to check the functionality, performance, usability, and appearance of your app in different devices, operating systems, and settings. You also need to verify the accuracy, clarity, and appropriateness of the translation and localization. You can use various methods and tools to test and review your app, such as simulators, emulators, real devices, or crowdsourced testing platforms.

6 Update and maintain

App localization is an ongoing process that requires regular updates and maintenance. You need to monitor the feedback and performance of your localized app, and make any necessary changes or improvements. You also need to keep your app updated with the latest features, content, and languages, and synchronize them across all versions. You can use a localization platform or software that notifies you of any changes in the source code or content, and enables you to update your app quickly and easily.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?