How do you make your video format work on all devices?

There is only one right answer for this. Run and test your video on as many different devices as you can. In our organization, we do tests on about 10 screens and all main web browsers before publishing the content.

?? Want your video to shine on every screen? Think beyond the basics. Pick the right format and codec, but also test your video on a wild mix of devices—yes, even that ancient smartphone your grandma still uses. Sometimes, the most unexpected glitches come from the most overlooked places. Optimize for the present, but keep an eye on the future.

Video codecs are an essential part of our lives whether we recognize it or not. They are responsible for compressing video data so that it can be stored, processed, and streamed over the internet. Understanding codecs and knowing how to choose the right one for your needs is critical for anyone who works with video.

The resolution of the video, represented by the number of pixels in width and height, directly affects the bitrate. When going to higher resolutions, such as making the jump from 1080p to 4K, for example, you’ll have more pixels to display, and therefore require a higher bitrate to represent motion, colour, etc. for those increased number of pixels properly, or suffer a lower image quality. Google recommends a bitrate of around ~8,000 Kbps or 8 Mb/s to represent 1080p Full HD video at standard framerates encoded with the H.264 codec, but recommends 35,000–45,000 Kbps or ~35-45Mb/s to represent the same video, at the exact same settings, but at 4K, more than quadrupling bitrate requirements.

?? Want your video to dazzle on every device? Don’t stop at just choosing the right format and codec—dial in the resolution and bitrate too. Overlook this and you might end up with a pixelated mess or a buffering nightmare. Test across various devices, even the ones you thought were obsolete. Sometimes, the most surprising glitches come from the most unexpected corners.

?? Want your video to shine on every screen? Don’t just pick the right format, codec, resolution, and bitrate—test and optimize it like a mad scientist. Run it through every device you can think of, from sleek tablets to ancient phones. Sometimes, the quirkiest glitches pop up where you least expect them. Keep refining until your video is flawless.

Yeah... at this point, keep the subtitles close to the center because different formats can do weird crops (depending on the type of phone, platform, etc) LinkedIn's vertical video feed isn't even a true 9:16. So yeah, test things out and be on the lookout if anything changes. At this point, I just want it to be clear that the whole point of videos is to have fun and help the right people. Settings and formats are nice, but lately, I've been drifting away from caring too much about that. The quality of what you say is what matters at the end of the day

Consider implementing adaptive bitrate streaming (ABR) to ensure your video performs well across various devices and network conditions. ABR automatically adjusts the video quality based on the viewer's internet speed and device capabilities. This technology allows you to create a single video that can adapt to different viewing scenarios, from high-speed broadband connections on large screens to mobile devices with limited bandwidth. By using ABR, you can provide the best possible viewing experience for each user without creating multiple versions of your video. Additionally, this approach can help reduce buffering, which is crucial for maintaining viewer engagement across all platforms.