How do you make your product demos engaging?

Engaging product demos start with understanding your audience and setting clear objectives. Tailor your demo to their needs, whether it's solving a problem for a customer or showcasing market potential for an investor. Research your audience and define your desired outcome before designing your demo. ??

What's your audience expectations? Your audience has their expectations and is eager to hear what you have to say. Start by confirming these expectations right at the beginning. When an audience experiences uncertainty, they may wait for the information that is most relevant to them. By acknowledging their expectations early, you eliminate this uncertainty and maintain their engagement throughout your demo.

To create an engaging product demo, it's essential to understand your audience's needs and interests. Take the time to identify their pain points and highlight how your product can solve them. By utilizing storytelling techniques and incorporating visuals, videos, and live demonstrations, you can keep your audience engaged and interested. Remember to ask for feedback and questions throughout the presentation to ensure your audience is following along. With these tactics in mind, you can create a successful and impactful product demo that resonates with your audience.

??Yes. Making presentations audience-centric definitely helps. Another key is to speak their business "language" in the presentation. This will certainly help with ensuring the alignment pitch goes smoothly.

As someone who's spent considerable time leading digital, product, and tech initiatives, I've always believed that enthusiasm is as vital as knowledge when presenting a demo. It's astounding how often a products potential is dimmed not by its features, but by the presenter's energy – or lack thereof. It’s important to remember this: no matter how well you tailor your demo to your audience, it's the genuine passion you bring to the table that can truly elevate your product in the eyes of your stakeholders. It's something I've seen, time and again, making the difference between a lukewarm reception and genuine commitment to support.

When it comes to making product demos engaging, I've found that focusing on value is key. By highlighting the benefits of your product and showing how it solves a problem or improves someone's life, you're giving your audience a reason to care about it. This is especially important in today's crowded marketplace, where customers have many options to choose from. By differentiating your product through its value proposition, you can stand out from the competition and attract more customers. So, if you're looking to create an engaging product demo, remember to focus on value and show your audience how your product can make their lives better. By doing so, you'll not only capture their attention but also build trust and credibility with them.

As @Shubham Thote Mentioned, the key is to focus on value. It's also important to keep things interactive and engaging, such as asking questions and soliciting feedback from your audience. By doing so, you can create a two-way conversation that helps to build a connection between you or your brand and your potential customers. Ultimately, the goal is to make your product demo a valuable and informative experience that leaves a lasting impression on your audience.

Stories captivate attention, build rapport, and convey meaning far better than a list of facts. To craft an effective story, follow the problem-solution-result formula: begin with the problem, introduce your product as the solution, and showcase the results. End with a clear call to action. ??

It can go a long way to not just share the chapter, but the whole book. I love looking at the end-to-end customer journey map for that scope of the value chain and highlighting the pain points first, translating that into the prioritized backlog, showcasing the problem you have been specifically trying to solve, and then zooming in. Then you can focus on the specific solution parts and how they alleviate the relevant pain points (ideally with metrics). This not only showcases the solution in a good light, but it contextualizes everything, gives a preview as to what is likely next, creates a common flow from demo to demo, and puts the stakeholders into a place of user empathy, increasing their emotional reactions.

Storytelling can be a powerful tool for making product demos more interesting, engaging, and effective. you could start by introducing the problem that the product solves and then tell a story about how it has helped real customers in similar situations. By using vivid language and examples, you can create an emotional connection with the listener and demonstrate the value of the product in a more compelling way

Best way to keep it simple is to show the customer experience rather than slides.. click only on those widgets on the screen what matters to show the value derived from the feature.

Try not to read your demo script! Instead, focus on learning the key messages for each step of your demo. You will sound like you know your product inside out, and will be more engaging for the audience. This is especially useful if something doesn't go to plan, you're more likely to be able to improvise and talk around a situation if you're not confined by a script.

One needs to live the story, rub the excitement about the product on the audience and finally ensure the flow is seamless. This comes with itterations a Product Manager executes for a controlled group of critics who improve his/her final delivery. Hence rehersals are key to a good presentation

I often set the scene for a demo by sharing the business processes/functionality I am going to walk through to check it will meet the needs of the audience. This is a great way to involve the audience from the start and can reduce the number of questions to which the response is 'I'll show that later...'! Additionally, if they have something particular they were expecting to see, you have the opportunity to include it as you go along (if possible!), instead of asking afterwards and having to backtrack. This can also be useful if you have audience members with different requirements, or levels of understanding (IT, finance, operations, sales, HR etc).

In my opinion, knowing your product inside and out is only half the battle. ?Know as much about your customer as you do about your product. Knowing your product inside and out is only half the battle.? ?Ask first , then tell. Show interest in customer's interest.? ?Don't make it general. Customize your demo to tell your customer's story. ?Some of us are visual learners, use visuals to demonstrate potential.

Make your product demos interactive, visual, and action-oriented. Engage your audience by incorporating elements like screenshots, videos, or live walkthroughs to create an immersive, memorable experience that clearly demonstrates your product's value. End with a strong call to action to convert your demo into real business. Prompt your audience to take the next step whether it’s signing up for a free trial, booking a follow-up meeting, or making a purchase. Provide any necessary instructions, contact details, or links to facilitate the desired action post-demo. An interactive, visual demo paired with a compelling CTA gives your audience a clear path to engage further with your product after an impactful first impression.

Make your demos educational vs. a sales pitch. Your first customer is your early adopter. If they trust your judgment and win-win solution, this will make a great business case for others to follow. Lastly, keep your conversation going after the demo session. Propose to meet their cross-functional team, senior leadership and other stakeholders, and customise your product demo to them.