How do you make your landing pages work on social media?

1 Align your landing page with your social media ad

The first tip is to make sure that your landing page matches the message and the design of your social media ad. This means using the same headline, image, colors, and tone of voice, and highlighting the same benefits and value proposition. This way, you create a consistent and seamless experience for your visitors, and avoid confusing or disappointing them with a mismatched landing page. You also increase the chances of converting them, as they are more likely to trust you and follow your call to action.

2 Optimize your landing page for mobile devices

The second tip is to optimize your landing page for mobile devices, as most of the social media traffic comes from smartphones and tablets. This means using a responsive design that adapts to different screen sizes and orientations, and ensuring that your landing page loads fast and is easy to navigate. You should also avoid using too much text, images, or videos that can slow down your page or distract your visitors. Instead, focus on the essential elements that convey your message and motivate your visitors to act.

3 Use social proof and testimonials

The third tip is to use social proof and testimonials on your landing page, as they can boost your credibility and persuade your visitors to trust you. Social proof refers to any evidence that shows that other people have used or liked your product or service, such as ratings, reviews, endorsements, or case studies. Testimonials are positive feedback from satisfied customers or clients that highlight the benefits and results of your product or service. You can use social proof and testimonials on your landing page by displaying them as quotes, badges, logos, or images, and by linking them to your social media profiles or pages.

4 Include a clear and compelling call to action

The fourth tip is to include a clear and compelling call to action (CTA) on your landing page, as it is the main goal of your landing page and the reason why you created it. A CTA is a button, link, or form that tells your visitors what you want them to do next, such as subscribe, download, buy, or contact you. Your CTA should be visible, attractive, and easy to click or fill out, and it should use strong and specific words that convey urgency and value. For example, instead of using generic words like "submit" or "learn more", use words like "get instant access" or "start your free trial".

5 Test and measure your landing page performance

The fifth tip is to test and measure your landing page performance, as it is the only way to know if your landing page is working or not, and how to improve it. You can use tools like Google Analytics, Facebook Pixel, or landing page software to track and analyze your landing page metrics, such as traffic, bounce rate, conversion rate, cost per conversion, and return on investment. You can also use tools like Google Optimize, Unbounce, or Instapage to run split tests or multivariate tests on your landing page elements, such as headlines, images, copy, or CTA, and see which ones perform better.

6 Follow the best practices and guidelines of each social media platform

The sixth and final tip is to follow the best practices and guidelines of each social media platform that you are using for your landing page campaign, as they can affect your landing page performance and quality score. Each platform has its own rules and recommendations for creating and running ads and landing pages, such as ad formats, sizes, lengths, content, and policies. You should familiarize yourself with these rules and recommendations, and comply with them to avoid any issues or penalties that can harm your campaign. You can find these rules and recommendations on the official websites or help centers of each platform.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?