If you're in sales, you know how important it is to follow up with your prospects after a cold call. But how do you make sure your follow up messages stand out from the crowd and get a positive response? In this article, we'll share some tips on how to craft engaging follow up messages that will help you move the conversation forward and close more deals.
Before you write your follow up message, you need to have a clear goal in mind. What do you want to achieve with this message? Do you want to schedule a meeting, get a referral, send a proposal, or ask for feedback? Your goal will determine the tone, content, and call to action of your message. Make sure your goal is specific, realistic, and relevant to your prospect's needs and interests.
By speaking the truth and analyzing the perspective of the people from the bottom to the top. When you have have worked for private companies and corporations as well as been an entrepreneur you have seen and experienced it all
One of the easiest ways to make your follow up messages engaging is to personalize them. Use your prospect's name, company, industry, or any other relevant details that show you've done your research and remember your previous conversation. Avoid generic or spammy messages that sound like they were sent to hundreds of other prospects. Personalization shows that you care about your prospect and that you're not just another salesperson.
Every touch point in your Cadence requires personalization. It is different from a transactional sell point to an Enterprise approach. Both take different amounts of time. Do your research, directories, webpages, Linkedin follow-ups. Every little step counts. Most of all, use your unique touch.
Another key element of engaging follow up messages is providing value. Value can be anything that helps your prospect solve a problem, learn something new, or achieve a goal. For example, you can share a useful resource, a case study, a testimonial, or a tip that relates to your product or service. Value also means showing how your offer can benefit your prospect and address their pain points or challenges. Don't just talk about your features, but focus on your benefits.
When it comes to follow up messages, less is more. You don't want to overwhelm your prospect with too much information or too many requests. Keep your message short and simple, with clear and concise sentences and paragraphs. Use bullet points, numbers, or emojis to break up your text and make it easier to read. Avoid jargon, slang, or acronyms that might confuse your prospect. Aim for a message that can be read and understood in less than a minute.
The last part of your follow up message is crucial. You want to end with a question or a call to action that prompts your prospect to reply or take the next step. A question can be a great way to spark a conversation, get feedback, or show interest in your prospect's situation. A call to action can be a clear and specific request that guides your prospect to the desired outcome. For example, you can ask for a meeting, a referral, a demo, or a decision. Make sure your question or call to action is relevant, easy, and compelling.