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How do you make your blockchain solution irresistible to your target audience?

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Blockchain is a powerful technology that can transform various industries and sectors, from finance and healthcare to supply chain and energy. However, building a blockchain solution that attracts and retains your target audience is not a simple task. You need to consider several factors, such as the problem you are solving, the value proposition you are offering, the user experience you are creating, and the communication strategy you are using. In this article, we will explore some tips and best practices on how to make your blockchain solution irresistible to your target audience.

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Yerasyl Amanbek

Blockchain Engineer | CosmosSDK, CometBFT, EVM, Go, Solidity, JS
Gaurav Shrivastav

Advisor to CIO @ Shell | Blockchain, Regenerative Finance, ESG
Stan Stolberg

Serial Tech Entrepreneur | CTO-Level Innovator | AI, Web3 & Cybersecurity

1 Identify the problem and the solution

The first step to make your blockchain solution irresistible is to identify the problem you are solving and the solution you are providing. You need to understand the pain points, needs, and expectations of your target audience, and how your blockchain solution can address them better than the existing alternatives. You also need to demonstrate how your solution leverages the unique features and benefits of blockchain, such as transparency, security, efficiency, and decentralization. You should be able to articulate your value proposition clearly and concisely, and show how your solution creates value for your target audience.

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Yerasyl Amanbek

Blockchain Engineer | CosmosSDK, CometBFT, EVM, Go, Solidity, JS
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Identifying the problem is already half of the solution to the problem. If you can solve these for me I will appreciate it: - UX in protocols - Fun, blockchains should be fun? - Fair distribution and ownership - Developer Experience, I don’t want to think how to build, just build - Make my business global (I think blockchain is good place for global outreach)

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Gaurav Shrivastav

Advisor to CIO @ Shell | Blockchain, Regenerative Finance, ESG
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A food for thought here is Why Blockchain is the most relevant which solves the problem. Is it trust, transparency, accessibility to a suer group, Cost - what exactly is the being unlocked by applying Blockchain technology can be succinctly and impactfully put across to the audience.

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Stan Stolberg

Serial Tech Entrepreneur | CTO-Level Innovator | AI, Web3 & Cybersecurity
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In my experience, the magic happens when we truly understand the heartbeat of our audience. Blockchain isn't just a tech buzzword; it's a tool that can genuinely make life easier, safer, and more transparent for everyone. For example, in recent years, I've noticed a significant gap in the market where small-scale farmers struggle to prove the authenticity of their organic products. Blockchain can bridge this gap by providing a transparent supply chain solution. By integrating QR codes on product labels, consumers can trace the entire journey of the product, from farm to table, fostering trust and authenticity. This not only empowers consumers but also elevates the hardworking farmers who are the backbone of our society.

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2 Design the user experience

The second step to make your blockchain solution irresistible is to design the user experience. You need to ensure that your solution is easy to use, intuitive, and engaging for your target audience. You need to consider the user journey, the user interface, the user feedback, and the user support. You need to minimize the friction and complexity that may arise from using blockchain, such as technical jargon, long waiting times, high fees, and compatibility issues. You need to optimize the performance, functionality, and usability of your solution, and provide a seamless and satisfying user experience.

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Gaurav Shrivastav

Advisor to CIO @ Shell | Blockchain, Regenerative Finance, ESG
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The nirvana state is wen the user is unable to identify the complexity under the hood yet is able to reap the full benefit from the implementation of the Blockchain technology.

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Stan Stolberg

Serial Tech Entrepreneur | CTO-Level Innovator | AI, Web3 & Cybersecurity
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Everything is about mass adoption and the key is: UX/UI. I envision a blockchain platform that resembles the simplicity of popular apps like Instagram or Uber. Imagine a user interface where complex blockchain transactions are as easy as posting a picture or hailing a ride. By incorporating familiar UI elements and intuitive design, we can demystify blockchain technology, making it accessible and enjoyable for everyone, from teenagers to grandparents.

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3 Communicate the benefits and the impact

The third step to make your blockchain solution irresistible is to communicate the benefits and the impact of your solution. You need to craft a compelling and consistent message that showcases the value and the difference your solution makes for your target audience. You need to use various channels and formats, such as social media, blogs, podcasts, videos, webinars, and newsletters, to reach and engage your target audience. You need to educate, inform, and inspire your target audience, and build trust and credibility for your solution. You need to highlight the success stories, testimonials, and feedback from your users, and show how your solution improves their lives and solves their problems.

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Stan Stolberg

Serial Tech Entrepreneur | CTO-Level Innovator | AI, Web3 & Cybersecurity
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Picture a small artisan bakery that has been a cornerstone of its community for generations. By leveraging blockchain technology, this bakery could provide a transparent journey of each ingredient that goes into their famed sourdough bread, right from the farm to the bakery. This narrative not only builds trust but also creates a story, a connection between the consumer and the product, fostering a community that values transparency and authenticity.

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4 Solicit feedback and iterate

The fourth step to make your blockchain solution irresistible is to solicit feedback and iterate. You need to collect and analyze data and insights from your target audience, such as their preferences, behaviors, opinions, and suggestions. You need to listen to their feedback, and use it to improve and refine your solution. You need to test and validate your assumptions, hypotheses, and features, and measure the results and outcomes. You need to be open to change and adaptation, and constantly seek to enhance and optimize your solution.

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Stan Stolberg

Serial Tech Entrepreneur | CTO-Level Innovator | AI, Web3 & Cybersecurity
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In my journey, I've realized the immense value of community feedback in shaping a product. Imagine a platform where users can actively participate in the evolution of a product, suggesting features and improvements based on their unique experiences and needs. This iterative approach, akin to community gardening, allows for a product that is nurtured and shaped by its users, fostering a sense of ownership and pride in the final outcome.

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5 Build a community and a network

The fifth step to make your blockchain solution irresistible is to build a community and a network around your solution. You need to foster a sense of belonging and participation among your target audience, and encourage them to interact and collaborate with each other and with you. You need to create and facilitate platforms and opportunities for your target audience to share their experiences, ideas, and feedback, and to learn from each other and from you. You need to reward and recognize your loyal and active users, and incentivize them to invite and refer others to your solution. You need to establish and leverage partnerships and alliances with other stakeholders, such as influencers, experts, media, and organizations, that can help you amplify and promote your solution.

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6 Innovate and differentiate

The sixth step to make your blockchain solution irresistible is to innovate and differentiate your solution. You need to keep up with the latest trends, developments, and challenges in the blockchain space, and anticipate the future needs and expectations of your target audience. You need to explore and experiment with new ideas, features, and solutions, and offer something unique and valuable to your target audience. You need to differentiate your solution from the competition, and position yourself as a leader and a pioneer in the blockchain space. You need to create and maintain a competitive edge and a distinctive identity for your solution.

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Stan Stolberg

Serial Tech Entrepreneur | CTO-Level Innovator | AI, Web3 & Cybersecurity
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Imagine a platform that integrates the cutting-edge advancements in AI to offer personalized experiences, or utilizes big data analytics to provide insights that can help users make informed decisions. By constantly pushing the boundaries of what's possible, we can offer a product that is not only unique but also a beacon of innovation in the industry.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you make your blockchain solution irresistible to your target audience?

1

2

3

4

5

6

7

1 Identify the problem and the solution

2 Design the user experience

3 Communicate the benefits and the impact

4 Solicit feedback and iterate

5 Build a community and a network

6 Innovate and differentiate

7 Here’s what else to consider

Blockchain

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How do you make your blockchain solution irresistible to your target audience?

1

2

3

4

5

6

7

1 Identify the problem and the solution

2 Design the user experience

3 Communicate the benefits and the impact

4 Solicit feedback and iterate

5 Build a community and a network

6 Innovate and differentiate

7 Here’s what else to consider

Blockchain

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