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How do you make sure your web hosting can handle the traffic?

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If you have a website, you want it to be fast, reliable, and accessible to your visitors. But what happens when your web hosting can't handle the traffic? You might experience slow loading times, downtime, errors, or even security breaches. That's why you need to make sure your web hosting can handle the traffic, whether it's steady, seasonal, or unpredictable. In this article, we'll show you some tips and tools to help you do that.

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Alan Smith

Editorial, Social Networking, and Training.
Mark O'Neill

Senior tech writer @TechReport | Bestselling author of 15 novels | Experience with SEO, crypto, cybersecurity, macOS…
Nick Cookson

Owner, Interlink Advertising Limited

1 Choose the right hosting plan

The first step to ensure your web hosting can handle the traffic is to choose the right hosting plan for your needs. There are different types of hosting plans, such as shared, VPS, dedicated, or cloud hosting, each with its own advantages and disadvantages. You need to consider factors such as your budget, your expected traffic, your website features, and your scalability options. Generally, the more resources and control you have over your server, the better your web hosting can handle the traffic.

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Alan Smith

Editorial, Social Networking, and Training.
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absentjustice.com: Don't miss a single detail of this 30-year journey! As you scroll down the page, confidently hover your cursor/mouse over the images to learn more. Each image holds a vital piece of the puzzle, so make sure you don't skip a beat. Your understanding of this journey depends on it! Read my AbsentJustice - absentjustice.com story now

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Mark O'Neill

Senior tech writer @TechReport | Bestselling author of 15 novels | Experience with SEO, crypto, cybersecurity, macOS, iOS, self-publishing, online marketing | Master at typing with one hand with a dog on my shoulder.
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The right hosting plan is essential if you want to hit the ground running from day one with your website. Obviously cost is a factor. The best plans will hit your wallet the hardest. But quite often, these expensive plans are pure overkill for your needs. As long as you get enough bandwidth, backup options, storage, and one-click platform installations (such as WordPress), then that's really all you need. Of course you can upgrade and downgrade as you go, depending on your changing requirements.

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2 Monitor your traffic and performance

The second step to ensure your web hosting can handle the traffic is to monitor your traffic and performance regularly. You need to know how many visitors you have, where they come from, what pages they visit, how long they stay, and how they interact with your website. You also need to know how fast your website loads, how much bandwidth and disk space you use, and how your server responds to requests. You can use tools such as Google Analytics, Google Search Console, Pingdom, or GTmetrix to track these metrics and identify any issues or opportunities.

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Mark O'Neill

Senior tech writer @TechReport | Bestselling author of 15 novels | Experience with SEO, crypto, cybersecurity, macOS, iOS, self-publishing, online marketing | Master at typing with one hand with a dog on my shoulder.
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Analytics is where Google really shines and shows its superiority. Knowing everything about your site visitors and the pages they visit the most is absolutely essential, and Google Analytics beats their pretender rivals any day of the week. GA has more stats than you would ever think to use. For a more simplistic analysis, Google Search Console does an adequate enough job, but it lacks the bells and whistles of Analytics.

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3 Optimize your website

The third step to ensure your web hosting can handle the traffic is to optimize your website for speed and efficiency. You can do this by reducing the size and number of your files, compressing your images, minifying your code, caching your content, using a content delivery network (CDN), and implementing lazy loading. These techniques can help you improve your website's performance, reduce your server load, and enhance your user experience.

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Mark O'Neill

Senior tech writer @TechReport | Bestselling author of 15 novels | Experience with SEO, crypto, cybersecurity, macOS, iOS, self-publishing, online marketing | Master at typing with one hand with a dog on my shoulder.
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Optimising your website for speed and efficiency is one of the biggest, time-consuming, and frustrating aspects of owning a website. Doing these tasks is absolutely essential since Google prioritises mobile-friendly websites. But minifying, caching, and compressing are tedious tasks which never seem to end. There is no "one-click does all" solution to this.

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4 Test your website

The fourth step to ensure your web hosting can handle the traffic is to test your website under different scenarios and conditions. You can use tools such as Load Impact, Apache JMeter, or WebPageTest to simulate high traffic, peak hours, or sudden spikes, and see how your website and server cope with them. You can also test your website's security, functionality, and usability, and fix any bugs or errors that you find.

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5 Upgrade your hosting plan

The fifth step to ensure your web hosting can handle the traffic is to upgrade your hosting plan when necessary. If you notice that your traffic is growing, or that your current hosting plan is not meeting your expectations or requirements, you might need to switch to a more suitable plan. You can either upgrade within the same hosting type, or move to a different hosting type, depending on your needs and goals. You can also look for a hosting provider that offers more features, support, or flexibility.

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6 Plan for the future

The sixth step to ensure your web hosting can handle the traffic is to plan for the future. You need to have a backup and recovery plan in case of any emergencies or disasters, such as data loss, hacking, or server failure. You can use tools such as UpdraftPlus, BackupBuddy, or VaultPress to backup your website regularly and restore it easily. You also need to have a growth and expansion plan, in case your traffic increases or your website evolves. You can use tools such as Google Trends, SEMrush, or Moz to research your market, competitors, and keywords, and optimize your website accordingly.

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Mark O'Neill

Senior tech writer @TechReport | Bestselling author of 15 novels | Experience with SEO, crypto, cybersecurity, macOS, iOS, self-publishing, online marketing | Master at typing with one hand with a dog on my shoulder.
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Website backups have saved me more times than I can remember. It is absolutely essential to have automated daily backups done by your web host. If it makes the hosting plan more expensive, then so be it. Backups are not the area to cheap out on. UpdraftPlus has always been my go-to and it has always worked flawlessly, but I have also tried VaultPress and it also worked as advertised. Find one you like and use it. Otherwise, when your site is damaged, you'll be crying if you have no backups.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Nick Cookson

Owner, Interlink Advertising Limited
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Stress test the server via the website to simulate higher levels of traffic. This can provide information regarding maximum concurrent visitors etc

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How do you make sure your web hosting can handle the traffic?

1

2

3

4

5

6

7

1 Choose the right hosting plan

2 Monitor your traffic and performance

3 Optimize your website

4 Test your website

5 Upgrade your hosting plan

6 Plan for the future

7 Here’s what else to consider

Internet Services

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How do you make sure your web hosting can handle the traffic?

1

2

3

4

5

6

7

1 Choose the right hosting plan

2 Monitor your traffic and performance

3 Optimize your website

4 Test your website

5 Upgrade your hosting plan

6 Plan for the future

7 Here’s what else to consider

Internet Services

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