How do you make a business case that supports your recommendations?

1 Identify the problem or opportunity

The first step is to clearly define the problem or opportunity that your project or initiative aims to address. You need to explain why it is important, what are the current challenges or gaps, and how it aligns with the organizational goals and strategy. You should also identify the key stakeholders and their needs and expectations. This will help you establish the scope and objectives of your project and demonstrate its relevance and urgency.

2 Analyze the options and benefits

The next step is to research and analyze the possible options and solutions for the problem or opportunity. You should compare the pros and cons of each option, including the feasibility, costs, risks, and benefits. You should also quantify the benefits as much as possible, using metrics such as revenue, savings, efficiency, quality, customer satisfaction, or social impact. This will help you justify your recommendations and show how they will deliver value and return on investment.

3 Recommend a preferred solution

The third step is to present your preferred solution and explain why it is the best option among the alternatives. You should highlight the key features and benefits of your solution, as well as how it addresses the problem or opportunity and meets the stakeholder needs and expectations. You should also provide a clear and concise summary of the costs, risks, and assumptions of your solution, as well as how you plan to mitigate or manage them.

4 Provide an implementation plan

The fourth step is to provide a detailed and realistic plan for implementing your solution. You should outline the main activities, milestones, deliverables, and resources required for your project, as well as the roles and responsibilities of the project team and stakeholders. You should also include a timeline and a budget for your project, as well as any dependencies or contingencies that may affect its success. This will help you show how you will execute your solution and achieve the desired outcomes.

5 Communicate your business case

The final step is to communicate your business case effectively to your target audience. You should tailor your message and tone to suit their level of interest, knowledge, and influence. You should also use clear and concise language, avoid jargon and technical terms, and use visuals and examples to illustrate your points. You should also anticipate and address any questions or objections that may arise and provide supporting evidence and data for your claims. This will help you persuade and engage your audience and gain their support and approval for your project.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?