How do you maintain relationships with your product launch partners?

1 Communicate regularly

One of the most important aspects of maintaining relationships with your product launch partners is to communicate regularly and effectively. This means not only sharing updates, feedback, and results, but also showing appreciation, recognition, and gratitude for their support and contribution. You can use different channels and formats, such as email newsletters, social media posts, webinars, podcasts, or personal calls, to keep in touch and provide value to your partners. Communication also helps you to identify potential issues, opportunities, and improvements for your product and your partnership.

2 Solicit and act on feedback

Another way to maintain relationships with your product launch partners is to solicit and act on their feedback. Your partners are valuable sources of information and insights about your product, your market, and your customers. They can help you to understand what works well, what needs improvement, and what are the emerging trends and needs. You can collect feedback through surveys, interviews, reviews, testimonials, or analytics, and use it to inform your product development decisions and actions. By showing that you listen to and value their feedback, you can strengthen your trust and loyalty with your partners.

3 Offer incentives and rewards

A third tip to maintain relationships with your product launch partners is to offer incentives and rewards for their continued involvement and collaboration. Depending on your goals, budget, and partner preferences, you can design different types of incentives and rewards, such as discounts, commissions, referrals, freebies, vouchers, or recognition. Incentives and rewards can motivate your partners to promote your product, generate leads, provide referrals, or create content. They can also show that you appreciate and respect their efforts and contributions.

4 Create a community

A fourth tip to maintain relationships with your product launch partners is to create a community where they can interact, network, learn, and share. A community can be a platform or a space where you can foster a sense of belonging, engagement, and support among your partners. You can use a community to provide resources, training, guidance, and support to your partners, as well as to encourage them to share their stories, experiences, and best practices. A community can also help you to build a strong brand identity and reputation for your product and your company.

5 Seek new opportunities

A fifth tip to maintain relationships with your product launch partners is to seek new opportunities to collaborate and grow together. This means not only maintaining the existing partnership, but also exploring new ways to add value, create impact, and achieve mutual goals. You can seek new opportunities by conducting market research, analyzing customer behavior, testing new features, launching new campaigns, or expanding to new markets. By seeking new opportunities, you can demonstrate your commitment, innovation, and vision for your product and your partnership.

6 Be transparent and ethical

A final tip to maintain relationships with your product launch partners is to be transparent and ethical in your dealings and interactions. This means being honest, respectful, and fair in your communication, agreements, and expectations. It also means being accountable, responsible, and reliable in your actions, deliverables, and results. Transparency and ethics are essential for building trust, credibility, and reputation with your partners, as well as for avoiding conflicts, disputes, and misunderstandings. By being transparent and ethical, you can establish a long-term and sustainable partnership that benefits both parties.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?