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Last updated on 2024年7月30日

How do you live stream a video event?

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Live streaming is a popular way to share your video content with your audience in real time. Whether you want to broadcast a webinar, a concert, a sports event, or a personal moment, live streaming can help you connect with your viewers and create engagement. But how do you live stream a video event successfully? In this article, we will guide you through the basic steps of live streaming, from planning to production to promotion.

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Manuel Kistner

Engineering Expansion Strategies | Shaping the Future of Business | Sharing Insights from Dubai ???? | CEO The New…
Tim Krywulak

Academic Leader ?? | Podcaster ???

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Niklas Kraus

Video Marketing | Creative Recruiting | Dozent

1 Choose your platform

The first step of live streaming is to decide where you want to stream your video. There are many platforms available for live streaming, such as YouTube, Facebook, Twitch, Instagram, or Zoom. Each platform has its own features, advantages, and limitations, so you need to consider your goals, your audience, and your budget before choosing one. For example, if you want to monetize your stream, you might prefer YouTube or Twitch, which offer various ways to earn revenue. If you want to reach a large and diverse audience, you might opt for Facebook or Instagram, which have billions of users. If you want to host a private or interactive stream, you might use Zoom or another video conferencing tool.

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Manuel Kistner

Engineering Expansion Strategies | Shaping the Future of Business | Sharing Insights from Dubai ???? | CEO The New Gravity Group
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To live stream a video event, start by choosing the right platform based on your audience, such as YouTube Live, Facebook Live, Twitch, or Instagram Live. Create and verify your account, enabling live streaming capabilities. Plan your content meticulously, outlining the agenda and preparing any multimedia assets. Set up high-quality equipment, including a camera, microphone, and a reliable internet connection, and consider using streaming software like OBS or Streamlabs for added control.

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Rafael Eduardo Suarez Perez

Video Producer - 22 years creating videos for the best brands in the world
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Todo va a depender de a qué publico desees llegar. ?Ya tienes una audiencia en youtube o instagram? ?Es primera vez que trabajas en esto? Recuerda que hay plataformas de videos que permiten streaming como youtube, facebook o instagram o plataformas únicamente de streaming como Twitch. Si estás iniciando y sólo deseas dedicarte a streaming, te recomiendo que vayas por Twitch, ya que te deja hacer streaming sin tener una base de usuarios.

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Niklas Kraus

Video Marketing | Creative Recruiting | Dozent
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Seit Corona sind eigentlich alle Streaming Plattform ideal dafür. Für Konzerne/Firmen nehmen wir oft Microsoft Teams, Zoom oder Webex her. Bei kleineren oder Influencern direkt Meta, TikTok oder YouTube.

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2 Prepare your equipment

The next step of live streaming is to make sure you have the right equipment for your video production. Depending on the quality and complexity of your stream, you might need different types of equipment, such as cameras, microphones, lights, tripods, cables, and batteries. You also need a reliable internet connection, a computer, and a software encoder. A software encoder is a program that converts your video and audio signals into a format that can be streamed online. There are many software encoders available, such as OBS Studio, Wirecast, or vMix, which offer various features and functions. You need to install and configure your software encoder according to your platform and your preferences.

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Manuel Kistner

Engineering Expansion Strategies | Shaping the Future of Business | Sharing Insights from Dubai ???? | CEO The New Gravity Group
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To prepare your equipment for live streaming a video event, start by selecting a high-quality camera that suits your needs, whether it's a DSLR, a camcorder, or a high-definition webcam. Ensure you have a good microphone for clear audio, such as a lavalier mic for mobility or a USB condenser mic for stationary setups. Use a stable tripod or mount to keep your camera steady. For lighting, set up softbox lights or LED panels to ensure your subject is well-lit and avoid harsh shadows. Check your internet connection for sufficient upload speed to prevent buffering issues; a wired Ethernet connection is preferable over Wi-Fi for stability.

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Rafael Eduardo Suarez Perez

Video Producer - 22 years creating videos for the best brands in the world
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Para empezar deberías tener un celular y una base que lo sostenga. Luces, micrófonos y cámaras adicionales vienen a medida que vayas necesitando. Una vez que ya estés bien presupuestado puedes adquirir switchers de video, cámaras adicionales, capturadoras de video si deseas mostrar video de una consola de videojuegos, entre otros. Te sugiero que si deseas controlar el streaming desde una computadora, uses el OBS Studio que es gratuito y fácil de aprender a usar.

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Patrick Polczyk

Videograf, Grafik- und Webdesign
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Eines der wichtigsten Faktoren im Streaming, neben interessantem Content, ist die Bild- und Tonqualit?t. Nichts schreckt deine Viewer mehr ab als ein schlecht klingendes Mikrofon oder pixelige Webcam. Wenn du bereits in der Videografie t?tig bist/warst, hast du schon genau alles was du ben?tigst. Viele Kameras von Sony und Canon z.B. bieten eine M?glichkeit sie als Webcam zu nutzen. Dazu gibt es auch Stromadapter, um diese dauerhaft mit Strom zu versorgen. Hier hast du den Vorteil, dass du deine professionellen Objektive nutzen kannst. Dein XLR Mikrofon bekommst du über ein passendes Interface am PC angebunden (Bsp.: Focusrite). Eine riesige Auswahl an USB Mikrofonen gibt es mittlerweile ebenso. Da kann ich Rode oder Sennheiser empfehlen.

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Niklas Kraus

Video Marketing | Creative Recruiting | Dozent
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Je nach Anforderung, Personen im Bild und natürlich Budget. Im Best Case 3 Kameras, davon 2 besetzt. Der Raum soll gut ausgebeutet, alle Personen verkabelt sein. Mit dem Blackmagic Design ATEM Mini Extreme ISO geht es unserer Erfahrung nach am besten. Per HDMI k?nnen ohne Wandler alle 3 BlackMagic Kameras angeschlossen werden, sowie m?gliche Pr?sentationen. über den Ausgang l?sst sich noch ein Beamer im Raum steuern.

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3 Test your stream

The third step of live streaming is to test your stream before going live. Doing so can help you avoid technical issues, such as poor audio or video quality, lagging, buffering, or disconnecting. To test your stream, you should do a private or unlisted stream on your platform and check your internet speed and bandwidth (ideally 5 Mbps of upload speed and 10 Mbps of download speed for a decent stream). Additionally, you should adjust your encoder settings according to your platform and desired quality (consider resolution, frame rate, bitrate, and audio settings). Finally, make sure your equipment is working properly and your environment is suitable for your stream (check camera angle, focus, exposure, audio levels, lighting, background, and noise level).

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Rafael Eduardo Suarez Perez

Video Producer - 22 years creating videos for the best brands in the world
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Recuerda que si estás realizando la transmisión desde un sitio donde no tienes control sobre la red de internet, lo más probable es que ese día se sature la cantidad de usuarios con los que compartir ancho de banda, así que ten en cuenta que si hiciste una prueba antes y obtuviste un 100% de ancho de banda, probablemente el día del evento tengas mucho menos. Ten eso en cuenta a la hora de seleccionar tu calidad de streaming y cuantos mbps enviarás al servicio.

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Niklas Kraus

Video Marketing | Creative Recruiting | Dozent
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Immer einen Tag zuvor Stream Testen einbauen! M?gliche Probleme: - Internet zu langsam - Kabelbruch - Kamera l?sst sich nicht einschalten - Raum zu dunkel - Akustik St?rsignale - ...

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4 Promote your stream

The fourth step of live streaming is to promote your stream and attract your audience. Promotion is essential to construct anticipation, awareness, and engagement for your stream. There are various methods to promote your stream, such as creating a landing page or an event page for your stream. This page can be used to share the details, the benefits, and the registration link for your stream. You can also collect email addresses and send reminders to your attendees. Additionally, you can use your social media accounts, such as Facebook, Twitter, Instagram, or LinkedIn, to announce your stream and invite your followers. Hashtags, stories, or live videos can also be used to create buzz and engagement for your stream. Lastly, collaborating with other influencers or partners can leverage the power of word-of-mouth and cross-promotion by having them mention your stream on their channels or join in as a guest or co-host.

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Rafael Eduardo Suarez Perez

Video Producer - 22 years creating videos for the best brands in the world
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Lo mejor que puedes hacer si no tienes dinero para pautar publicidad, es ir haciendo historias para ir preparando a tu audiencia con dias de antelación. Igualmente postearía en grupos de linkedin o facebook relacionados con el tema del que vas a hablar

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Niklas Kraus

Video Marketing | Creative Recruiting | Dozent
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Schon weit im Voraus sollte Marketing Budget verwendet werden, um den Stream zu bewerben! Egal ob Social Media oder sogar Regional OOH, je mehr Werbung desto mehr Viewer

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5 Engage your audience

The fifth step of live streaming is to engage your audience during your stream. Engagement is essential to keep your viewers interested, entertained, and loyal to your stream. To do this, you can welcome and acknowledge your viewers by using their names, locations, or comments to personalize your interaction. Additionally, you can ask and answer questions to create a dialogue and a rapport with your audience. Additionally, you can offer incentives and rewards such as discounts, ebooks, giveaways, or shoutouts to motivate them to stay longer, participate more, or take action.

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Tim Krywulak

Academic Leader ?? | Podcaster ???
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Having the opportunity to interact with your audience is among the main benefits of Live video events. However, this must be done in a structured way that doesn't detract from the fact that people are also there to be educated, inspired, and/or entertained. Because of that, it's often best to do a quick welcome and dive right into the content at the start of your Live. Especially if it's a large group, people don't want to sit through dozens of introductions or individual welcomes, which is boring for most viewers. So give a quick general hello & welcome, but let people know there will be time for questions and/or conversation at specific points in the show. And then, get on with it.

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Niklas Kraus

Video Marketing | Creative Recruiting | Dozent
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Unser Best Practise: Immer jemanden für das Community Management abstellen. Diese Person überwacht den Chat, indem die Zuschauenden Fragen/Feedback stellen/geben k?nnen. Falls zum Beispiel etwas mit der Technik nicht stimmt, kann so direkt agiert werden. Au?erdem fühlt sich das Publikum wahrgenommen, wenn es mitdiskutieren kann.

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6 Analyze your results

The sixth and final step of live streaming is to analyze your results and evaluate your performance. Analyzing your results can help you measure success, identify strengths and weaknesses, as well as improve future streams. To do this, you can use various metrics and tools, such as platform analytics to track views, watch time, retention, engagement, revenue, and feedback. You can also use email marketing tools to monitor open rate, click rate, conversion rate, and unsubscribe rate. Additionally, social media platforms' analytics or other tools like Hootsuite or Buffer can measure reach, impressions, clicks, shares, and comments. Furthermore, social media listening tools such as Mention or Brand24 can track mentions, sentiment, and reputation. Comparing stream data with previous streams or goals is a great way to see progress and areas of improvement.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Niklas Kraus

Video Marketing | Creative Recruiting | Dozent
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über Software wie Clevercast kann Live-Untertitel in den Stream eingebettet werden. Das funktioniert in Echtzeit und ist genial!

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Mayumi Hirtzel
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View your confidence stream - the actual output of your stream on your chosen platform - on a machine other than the one you are using to stream. Remember that each computer can only handle so much bandwidth. If you watch your stream on the same computer you're streaming from, you're sharing that bandwidth!

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Rafael Eduardo Suarez Perez

Video Producer - 22 years creating videos for the best brands in the world
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Practica, practica, practica. Toma todos tus equipos y haz pruebas en casa con exactamente el mismo setup en una cuenta en la que solo te conectarás para testear. Cambia cuerpos de cámaras, transmisores y cables y chequea que obtengas resultados constantes. No tienes idea de como un cable incorrecto puede arruinar un proceso completo de transmisión en vivo. Una vez que tengas resultados constantes, apégate a ellos... y no olvides ir al sitio días antes y hacer una prueba piloto de transmisión para corregir cualquier inconveniente.

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How do you live stream a video event?

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2

3

4

5

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1 Choose your platform

2 Prepare your equipment

3 Test your stream

4 Promote your stream

5 Engage your audience

6 Analyze your results

7 Here’s what else to consider

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