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How do you leverage user-generated content and reviews to boost your mobile app reputation?

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User-generated content (UGC) and reviews are powerful tools to enhance your mobile app reputation and attract more users. UGC refers to any content created by your app users, such as photos, videos, ratings, comments, testimonials, or feedback. Reviews are a specific type of UGC that express the user's opinion and experience with your app, usually on app stores, social media, or other platforms. In this article, you will learn how to leverage UGC and reviews to boost your mobile app reputation in six steps.

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1 Encourage UGC and reviews

The first step is to motivate your users to create and share UGC and reviews for your app. You can do this by offering incentives, such as rewards, discounts, coupons, badges, or points, that users can redeem for app features, services, or products. You can also use gamification, social proof, or contests to make UGC and reviews fun, engaging, and competitive. For example, you can create a leaderboard, a referral program, or a hashtag challenge to encourage users to participate and showcase their UGC and reviews.

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Tammy Shipps

Full-stack, Front-end, UX/UI, A11y @ Applause
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Keep in mind that it is possible to annoy or alienate your user base with excessive use of "review-fishing" techniques, such as repeated pop-ups, multiple requests for reviews in the same session, or the inability to say "no" to leaving a review. Annoyed users do not generate positive UGC!

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2 Collect and curate UGC and reviews

The second step is to collect and curate UGC and reviews from various sources and platforms. You can use tools, such as surveys, forms, polls, or widgets, to gather UGC and reviews directly from your app or website. You can also monitor and track UGC and reviews from external sources, such as app stores, social media, blogs, or forums, using tools, such as Google Alerts, Mention, or AppFollow. You should then select and organize the most relevant, authentic, and positive UGC and reviews for your app.

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3 Display and promote UGC and reviews

The third step is to display and promote UGC and reviews on your app, website, and other channels. You can use tools, such as testimonials, ratings, reviews, galleries, or carousels, to showcase UGC and reviews on your app or website. You can also use tools, such as social media posts, stories, ads, or videos, to promote UGC and reviews on other channels. You should make sure that your UGC and reviews are visible, attractive, and persuasive for your potential and existing users.

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4 Respond and interact with UGC and reviews

The fourth step is to respond and interact with UGC and reviews in a timely and respectful manner. You can use tools, such as chatbots, notifications, or emails, to communicate with your users and acknowledge their UGC and reviews. You can also use tools, such as comments, likes, or shares, to interact with your users and show your appreciation for their UGC and reviews. You should make sure that your responses and interactions are personalized, friendly, and helpful for your users.

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5 Analyze and optimize UGC and reviews

The fifth step is to analyze and optimize UGC and reviews to improve your app performance and reputation. You can use tools, such as analytics, reports, or dashboards, to measure and evaluate the impact of UGC and reviews on your app metrics, such as downloads, ratings, retention, or revenue. You can also use tools, such as feedback, suggestions, or ratings, to identify and address the issues, problems, or complaints that your users have with your app. You should make sure that your analysis and optimization are data-driven, actionable, and user-centric.

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西门孟

游戏产业授权码代理业务咨询，全球业务，融资并购
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Remember, user-generated content (UGC) isn't a miraculous cure-all for a deficiency in quality content. It comes with its own pitfalls: poor-quality content can degrade your game's image, and it's not the responsibility of other players to regulate and curate your customer's content for you. One issue experienced by Second Life was that much of their UGC wasn't created by professionals, leading to visually messy outcomes. A potential solution could be to initially produce platform-generated content (1st Party), followed by permitting approved professionals to sign up as creators before considering an open-door policy for public contributions.

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6 Repurpose and reuse UGC and reviews

The sixth step is to repurpose and reuse UGC and reviews for different purposes and formats. You can use tools, such as blogs, podcasts, webinars, or ebooks, to create and distribute valuable content based on UGC and reviews. You can also use tools, such as testimonials, case studies, or stories, to create and share compelling stories based on UGC and reviews. You should make sure that your repurposed and reused UGC and reviews are relevant, engaging, and informative for your audience.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Bala Maddali
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Rewarding the users who produce content consistently with badge of Honors would encourage the creators to create more. Rewarding the UGC generators with early access to product and services creates a sense of exquisiteness incentivizing them to do more for the brand.

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How do you leverage user-generated content and reviews to boost your mobile app reputation?

1

2

3

4

5

6

7

1 Encourage UGC and reviews

2 Collect and curate UGC and reviews

3 Display and promote UGC and reviews

4 Respond and interact with UGC and reviews

5 Analyze and optimize UGC and reviews

6 Repurpose and reuse UGC and reviews

7 Here’s what else to consider

Mobile Applications

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How do you leverage user-generated content and reviews to boost your mobile app reputation?

1

2

3

4

5

6

7

1 Encourage UGC and reviews

2 Collect and curate UGC and reviews

3 Display and promote UGC and reviews

4 Respond and interact with UGC and reviews

5 Analyze and optimize UGC and reviews

6 Repurpose and reuse UGC and reviews

7 Here’s what else to consider

Mobile Applications

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