How do you leverage referrals and reviews to generate more leads and inquiries?

1 Ask for referrals

One of the simplest ways to get more referrals is to ask for them. You can ask your current and past clients, your vendors, your network, and your prospects to refer you to anyone who might need your property management services. You can also incentivize referrals by offering rewards, discounts, or bonuses for successful referrals. Make sure you ask for referrals at the right time, such as after delivering a great service, resolving a problem, or receiving a positive feedback.

2 Collect reviews

Another way to leverage referrals and reviews is to collect and display them on your website, social media, and online platforms. You can ask your clients to leave you a review on Google, Yelp, Facebook, or other sites where your target audience can find you. You can also use tools like Podium, Birdeye, or ReviewTrackers to automate and manage your review collection and response. Reviews can help you improve your SEO, increase your visibility, and build your authority in the property management industry.

3 Showcase testimonials

Testimonials are a form of social proof that can showcase your value proposition, your benefits, and your achievements. You can use testimonials from your clients, your tenants, your partners, or your industry peers to highlight your strengths, your competitive edge, and your customer satisfaction. You can showcase testimonials on your website, your blog, your newsletter, or your marketing materials. You can also use video testimonials, case studies, or success stories to add more credibility and emotion to your testimonials.

4 Encourage word-of-mouth

Word-of-mouth is one of the most effective and organic ways to generate more leads and inquiries. You can encourage word-of-mouth by delivering exceptional service, exceeding expectations, building relationships, and adding value to your clients and tenants. You can also create a referral program, a loyalty program, or a community program to reward and engage your customers and advocates. You can also join online groups, forums, or directories where you can share your expertise, answer questions, and generate referrals.

5 Monitor and respond

To leverage referrals and reviews effectively, you need to monitor and respond to them regularly. You need to track and measure your referral sources, your review ratings, and your feedback trends. You need to respond to both positive and negative reviews promptly, professionally, and politely. You need to thank your referrers, your reviewers, and your supporters for their trust and loyalty. You need to address any issues, complaints, or concerns that might arise from your referrals and reviews.

6 Optimize and improve

Finally, you need to optimize and improve your referral and review strategy based on your data, your goals, and your feedback. You need to analyze and evaluate your referral and review performance, your conversion rates, and your ROI. You need to identify and focus on your most effective referral and review channels, methods, and tactics. You need to test and experiment with different referral and review incentives, formats, and platforms. You need to continuously improve your service quality, your customer experience, and your value proposition.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?