Quality management is based on seven principles that guide the planning, implementation, and evaluation of quality activities. These principles include customer focus, leadership, engagement of people, process approach, improvement, evidence-based decision making, and relationship management. Customer focus involves understanding and meeting the needs and expectations of customers and other interested parties. Leadership requires establishing a clear vision, direction, and culture that fosters quality and innovation. Engagement of people involves empowering, motivating, and developing people to contribute to quality and innovation. Process approach involves managing processes as a system of interrelated activities that deliver value and results. Improvement involves pursuing continual improvement of processes, products, and services to enhance performance and competitiveness. Evidence-based decision making involves using data and information to support decisions and actions. Relationship management involves building and maintaining strong relationships with suppliers, partners, and other stakeholders that influence quality and innovation.