Last updated on 2024年9月15日

How do you leverage product training to build your brand reputation and authority?

由人工智能和领英社区提供技术支持

Product training is not just a way to educate your customers and prospects about your features and benefits. It is also a powerful tool to establish your brand as a credible, trustworthy, and authoritative source of value and solutions. In this article, you will learn how to leverage product training to build your brand reputation and authority in your niche and beyond.

本文章的要点总结

Explain the "why":

Teaching customers not only how but also why your product works fosters empathy and understanding, even when issues arise. This proactive approach enhances customer experience and brand perception.
Virtual instructor-led training:

Offer high-quality virtual training sessions to create personal connections with customers. These sessions are cost-effective yet still build meaningful relationships and elevate your brand's authority.

本摘要由 AI 和以下专家提供支持

1 Identify your audience's needs and challenges

The first step to create effective product training is to understand your audience's needs and challenges. What are their pain points, goals, preferences, and expectations? How can your product help them overcome their obstacles and achieve their desired outcomes? How do they prefer to learn and consume information? By conducting audience research and analysis, you can tailor your product training to address their specific problems and interests, and show them how your product can make their lives easier, better, or more enjoyable.

添加您的观点

Brian Clemens

Group GM of Forest River Motorized at Forest River Inc.
举报内容
When a product does not work, it is broken. Customers don't really care why it isn't working, all they know is that it is not. In many cases it is just user error, or it is not working the way that they think it should work. Product training is paramount in delivering an exceptional customer experience. By teaching customers how something works, you greatly reduce user error and the perception of defects. I have also found that explaining "why" something works the way that it does, customers have greater empathy and understanding when it does not work the way that they expect it should.

已翻译

赞
Yvette Iris

Business Manager/Owner And Pro MUA
举报内容
Product training is important and teaching our clients, how to use products, properly, in order to get the best results, is a game changer, when it comes to sales. Training the client on a product insures they will use the product and enjoy the results, which minimizes returns. Clients are simply looking for solutions. If we can give them a great product that they will understand and utilize, it's a win, win outcome for all.

已翻译

赞

2 Design engaging and relevant product training content

The next step is to design engaging and relevant product training content that showcases your product's value proposition and differentiators. You want to create content that is informative, clear, concise, and actionable. You also want to use a variety of formats and media, such as videos, webinars, podcasts, blogs, ebooks, infographics, quizzes, and case studies, to cater to different learning styles and preferences. Your product training content should not only teach your audience how to use your product, but also why they should use it, and what benefits they can expect from it.

添加您的观点

Nevo Peretz
举报内容
Customers see live training as the most useful way to receive training from a vendor. It offers a personal connection and training but in-person training is expensive and limited. Focusing on engaging and high-quality virtual instructor-led training offerings can expand your ability to create meaningful and relationship building experiences for your customers

已翻译

赞
Mayank Bansal

Product Leader, Marketer & Trainer | ??Top Product Management Voice | Author of 'The Radiance Within' ??| I help organisations to cummunicate their product superiority and brand differentation for long term success
举报内容
Any audience is a mix of individuals that will need all the 3 types of learnings- Visual, Auditory and Kinesthetics (VAK). Hence a good training module must have a presentation which is less verbose and more pictorial, should have an explanatory video and Demos that can be performed. This will lead to better engagement and more responses. The involvement of the participants is clearly indicated by their participation. More the participation, more will be the learning of overall batch

已翻译

赞

3 Deliver product training through multiple channels and platforms

The third step is to deliver your product training through multiple channels and platforms that suit your audience's needs and preferences. You want to make your product training accessible, convenient, and flexible for your audience, so they can learn at their own pace, time, and place. You can use channels and platforms such as your website, blog, social media, email, mobile app, online course, or webinar platform, to distribute your product training content and reach your audience where they are. You can also use tools such as analytics, feedback, and surveys, to measure the effectiveness and impact of your product training, and optimize it accordingly.

添加您的观点

4 Provide product certification and recognition

The fourth step is to provide product certification and recognition to your audience who complete your product training. Product certification is a way to validate your audience's knowledge and skills in using your product, and recognize their achievement and commitment. Product certification can also help your audience boost their confidence, credibility, and career prospects, as well as increase their loyalty and advocacy for your brand. You can offer product certification through online exams, badges, certificates, or diplomas, and showcase them on your website, social media, or email.

添加您的观点

5 Showcase customer success stories and testimonials

The fifth step is to showcase customer success stories and testimonials that demonstrate the results and benefits of using your product. Customer success stories and testimonials are powerful forms of social proof that can build trust, credibility, and authority for your brand. They can also inspire and motivate your audience to take action and use your product, as well as increase their satisfaction and retention. You can collect customer success stories and testimonials through interviews, surveys, reviews, or referrals, and share them on your website, blog, social media, email, or product training content.

添加您的观点

6 Promote your product training as a valuable resource

The final step is to promote your product training as a valuable resource that can help your audience solve their problems and achieve their goals. You want to position your product training as a source of education, inspiration, and transformation, not as a sales pitch or a marketing gimmick. You can promote your product training through various channels and platforms, such as your website, blog, social media, email, mobile app, or online course platform, and use compelling headlines, copy, and calls to action, to attract and engage your audience. You can also leverage influencers, partners, or affiliates, to amplify your product training reach and exposure.

添加您的观点

Dan Braithwaite

Senior Director of Product Training @ Mediaocean | CEdMA Board Member | CEBeers EMEA host | Customer Education Leader
举报内容
External marketing is important to broadly make your customers know what is available to them - 'If you build it, they may not come'. But I'd say internal marketing can often be even more important. Can your CS teams speak confidently about your programs in check-in calls, can your senior leadership talk about the benefits of your programs at a high level, and can support direct questions to your services?

已翻译

赞

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Dan Braithwaite

Senior Director of Product Training @ Mediaocean | CEdMA Board Member | CEBeers EMEA host | Customer Education Leader
举报内容
It's so important to connect with your customer's L&D team. It is likely they have onboarding programs for their staff and would be very interested in building your programs into that.

已翻译

赞

Product Training

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you leverage product training to build your brand reputation and authority?

1

2

3

4

5

6

7

1 Identify your audience's needs and challenges

2 Design engaging and relevant product training content

3 Deliver product training through multiple channels and platforms

4 Provide product certification and recognition

5 Showcase customer success stories and testimonials

6 Promote your product training as a valuable resource

7 Here’s what else to consider

Product Training

给文章评分

感谢您的反馈

更多Product Training相关文章

更多相关阅读内容