How do you leverage NFC forum certification to market your products and services?

1 What is NFC forum certification?

NFC, or near field communication, is a technology that enables short-range wireless communication between compatible devices. It can be used for various purposes, such as contactless payments, smart cards, access control, and data exchange. NFC forum is an industry association that promotes the standardization and adoption of NFC technology. It also offers a certification program that tests and verifies the functionality and compatibility of NFC products and services.

2 Why should you get certified?

Getting certified by NFC forum can bring you many advantages, such as improving your brand reputation and credibility by using the NFC forum certification mark on your products, packaging, and marketing materials. This can also increase customer satisfaction and loyalty by making sure your products and services work seamlessly with other NFC devices and applications. Moreover, certification can expand your market opportunities and reach by allowing you access to new markets and regions that require or prefer NFC forum certification. Finally, certification can reduce costs and risks by avoiding potential issues and disputes that may arise from non-compliant or incompatible products and services.

3 How do you get certified?

To get certified by NFC forum, you must first register your product or service on the website and pay the certification fee. Then, you must choose a testing laboratory from the list of authorized test labs (ATLs) and submit your product or service for testing. Once the test report is received from the ATL, you should review the results. If your product or service passes the test, you will receive a certificate and a certification mark from NFC forum. Conversely, if there are issues, you will need to fix them and retest your product or service. Finally, publish your certificate and certification mark on the NFC forum website and use them in your marketing activities.

4 How do you market your certification?

Once you have obtained your NFC forum certification, you can use it as a competitive advantage and a selling point for your products and services. To maximize the marketing potential of your certification, you should highlight the benefits of NFC forum certification to your customers, such as ease of use, security, compatibility, and reliability. Additionally, display the NFC forum certification mark prominently on your products, packaging, website, social media, and other marketing channels. Moreover, create case studies and success stories that showcase how your products and services solve problems and add value for customers using NFC technology. Furthermore, educate your target audience about NFC technology and how it can improve their lives and businesses. Finally, consider collaborating with other NFC forum certified partners and vendors to create cross-promotional campaigns and offers.