How do you leverage Instagram live and IGTV to demonstrate your products and answer questions?

1 Why use Instagram live and IGTV?

Instagram live and IGTV are two ways to create and share long-form video content on Instagram. Unlike stories, which disappear after 24 hours, live and IGTV videos can be saved and viewed later by your followers and potential customers. This gives you more opportunities to showcase your products, demonstrate their benefits, and answer questions from your viewers. Live and IGTV videos can also help you build trust, credibility, and engagement with your audience, as they can see your personality and interact with you in real time.

2 How to use Instagram live for direct sales

Instagram live is a feature that allows you to broadcast live video to your followers and anyone who can see your profile. You can use it to host product demonstrations, Q&A sessions, tutorials, or behind-the-scenes tours. To use Instagram live, tap the camera icon on the top left of your home screen or swipe right from anywhere in the feed. Then, tap live at the bottom of the screen and select start live video. You can invite a guest to join your live video by tapping the two smiley faces icon and selecting someone from your list of viewers. Additionally, you can add filters, stickers, or questions to your live video by tapping the icons on the top right of the screen. To end your live video, tap end on the top right of the screen and select end live video. Finally, you can choose to share your live video to your story, save it to your camera roll, or delete it.

3 How to use IGTV for direct sales

IGTV is a feature on Instagram that allows you to upload and watch longer videos. It can be used to create product videos, testimonials, reviews, or tutorials. To use IGTV, start by tapping the plus icon on the top right of your home screen or swiping up from your feed. Then, select a video from your camera roll or record a new one. You can edit your video by trimming, cropping, adding filters, or adjusting the cover image. After that, add a title, description, and hashtags to your video. You can also choose to share it to your feed or Facebook page. Finally, tap post and wait for your video to upload.

4 Tips and best practices for Instagram live and IGTV

To make the most of your Instagram live and IGTV videos, there are some tips and best practices to follow. Before you start, plan your content with a clear goal, message, and call to action. Promote your video before and after to create anticipation and excitement. During the video, engage with your viewers by encouraging them to comment, ask questions, or share their opinions. Optimize your video for discovery and retention by using relevant and catchy titles, descriptions, and hashtags. Include keywords that your target audience might search for or relate to. Use a clear and appealing cover image and keep your video concise, informative, and entertaining. Add captions, subtitles, or text overlays to make your video accessible and easy to follow.

5 How to measure your results and improve your strategy

To track and improve your performance on Instagram live and IGTV, you need to measure your results and analyze your data. The insights feature on Instagram provides various metrics and statistics for your live and IGTV videos, such as views, likes, comments, saves, reach, impressions, and engagement rate. With these metrics, you can evaluate your effectiveness and identify your strengths and weaknesses. Additionally, you can compare your results with your goals and expectations, and adjust your content, format, frequency, or timing of your live and IGTV videos to optimize your results and achieve your direct sales objectives.