How do you leverage customer reviews and testimonials when choosing a POS system?

1 Why customer reviews matter

Customer reviews and testimonials are valuable sources of information that can help you learn about the pros and cons of various POS systems. They can give you insights into the functionality, usability, reliability, and customer service of different vendors and products. They can also help you identify the benefits and challenges of implementing and using a POS system in your specific industry, niche, or location. By reading customer feedback, you can get a sense of how satisfied other users are with their POS systems, and what kind of problems or issues they have encountered or resolved.

2 How to find and access customer reviews

Finding and accessing customer reviews and testimonials for POS systems is possible through various sources. Online review platforms such as Capterra, Software Advice, Trustpilot, and G2 offer ratings and comments for various products and services. Social media platforms like Facebook, Twitter, LinkedIn, and Instagram enable users to share their opinions and experiences with other users. Additionally, blogs and forums like Reddit, Quora, Medium, and Shopify provide content and discussions related to POS systems or industries. Lastly, testimonials such as case studies, success stories, video testimonials, and quotes can be found on the vendor's website or marketing materials.

3 How to evaluate and compare customer reviews

Once you have found and accessed customer reviews and testimonials for POS systems, you need to evaluate and compare them to make a sound decision. To do this, look for patterns and trends across multiple reviews and consider the context and relevance of the reviews to your business needs. Additionally, check the credibility and reliability of the sources, authors, and dates of the reviews. For instance, a review from a verified or reputable user is more credible than one from a competitor or fake account. Similarly, a review from a recent or updated user is more relevant than one from an outdated or obsolete user.

4 How to avoid pitfalls and biases

Customer reviews and testimonials can be a useful source of information, but they can also be misleading and inaccurate. When using customer feedback to choose a POS system, it's important to be aware of potential pitfalls and biases, such as confirmation bias, halo effect, and bandwagon effect. Confirmation bias is when you only look for reviews that confirm your existing beliefs or preferences. The halo effect is when one positive or negative aspect of a product or service influences your overall impression of it. And the bandwagon effect is when you follow the majority opinion without questioning or evaluating it.

5 How to use customer reviews to negotiate POS system price

Using customer reviews and testimonials to choose a POS system can be beneficial when negotiating a better price with the vendor. You can demonstrate that you have done your research and are aware of the market value and competitive advantages of different systems. Additionally, you can use customer feedback to ask for discounts or incentives that match or exceed what other customers have received or reported. If the vendor is not willing to meet your expectations, you can use customer feedback to show that you have other options or alternatives. This way, you can present another POS system that has similar or better features, performance, or price than their own.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?