How do you learn from your email marketing copywriting mistakes?

1 Analyze your metrics

One of the best ways to learn from your email marketing copywriting mistakes is to measure and monitor your key performance indicators (KPIs). These are the metrics that tell you how well your emails are performing in terms of deliverability, open rate, click-through rate, conversion rate, and revenue. By tracking these numbers, you can identify what works and what doesn't, and make data-driven decisions to optimize your campaigns. You can use tools like Google Analytics, Mailchimp, or HubSpot to collect and analyze your email marketing data.

2 Test your emails

Another way to learn from your email marketing copywriting mistakes is to test your emails before you send them to your entire list. Testing allows you to compare different versions of your emails and see which one performs better. You can test various elements of your emails, such as the subject line, the headline, the body copy, the call to action, the images, the layout, and the timing. You can use tools like Litmus, Email on Acid, or Campaign Monitor to run A/B tests or multivariate tests on your emails and get actionable insights.

3 Get feedback

A third way to learn from your email marketing copywriting mistakes is to get feedback from your subscribers and customers. Feedback can help you understand how your emails are perceived and received by your audience, and what they like and dislike about them. You can get feedback in different ways, such as by asking for ratings, reviews, or testimonials, by conducting surveys or polls, by inviting replies or comments, or by using social media or online forums. You can use tools like SurveyMonkey, Typeform, or Facebook Groups to collect and manage feedback.

4 Learn from others

A fourth way to learn from your email marketing copywriting mistakes is to learn from others who are doing it well. Learning from others can help you discover new ideas, techniques, and best practices that you can apply to your own emails. You can learn from others by subscribing to newsletters from your competitors, peers, or influencers, by reading blogs, books, or courses on email marketing, by joining communities or groups of email marketers, or by hiring a coach or mentor. You can use tools like Really Good Emails, Copyhackers, or Udemy to find and follow email marketing experts.

5 Keep experimenting

A fifth way to learn from your email marketing copywriting mistakes is to keep experimenting and trying new things. Experimenting can help you avoid stagnation, boredom, and complacency, and keep your emails fresh, relevant, and engaging. You can experiment with your emails by changing your tone, style, or voice, by adding humor, emotion, or storytelling, by using different formats, media, or platforms, or by exploring new topics, angles, or niches. You can use tools like CoSchedule, Loom, or Medium to create and share different types of email content.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?