How do you learn from and leverage the best practices of other blue ocean creators in your field?

2 Benchmark the best practices of blue ocean creators

Once you have identified the key factors of value innovation, you can look for examples of blue ocean creators in your field or in related fields, and learn from their best practices. You can use tools such as the strategy canvas, the four actions framework, and the value curve to compare and contrast your current offering with theirs, and identify the gaps and opportunities . You can also study their business models, value propositions, customer segments, channels, and revenue streams, and see how they create and deliver value to their customers.

3 Adapt and apply the best practices to your own context

Learning from the best practices of blue ocean creators is not enough. You also need to adapt and apply them to your own context, and create your own blue ocean. This means finding your own niche, solving your own customer problems, and creating your own value proposition. You can use tools such as the buyer utility map, the six paths framework, and the ERRC grid to generate and test new ideas, and eliminate, reduce, raise, and create value factors. You can also use tools such as the blue ocean idea index, the pioneer-migrator-settler map, and the three tiers of noncustomers to evaluate and refine your ideas, and reach out to new and untapped markets.

4 Experiment and iterate your blue ocean strategy

Creating a blue ocean strategy is not a one-time event, but a continuous process of experimentation and iteration. You need to test your assumptions, validate your hypotheses, and collect feedback from your customers and stakeholders. You also need to monitor your performance, measure your results, and adjust your strategy accordingly. You can use tools such as the lean startup methodology, the business model canvas, and the balanced scorecard to design and execute your experiments, and learn from your failures and successes.

5 Communicate and collaborate with other blue ocean creators

Creating a blue ocean strategy is not a solo endeavor, but a collaborative one. You need to communicate and collaborate with other blue ocean creators in your field or in related fields, and learn from their experiences and insights. You can join networks, communities, and platforms that connect and support blue ocean creators, and share your challenges, opportunities, and best practices. You can also partner with other blue ocean creators, and create synergies and alliances that can enhance your value proposition and expand your market reach.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?