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Last updated on 2024年7月23日

How do you learn from failure and success when achieving problem-solution fit?

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Achieving problem-solution fit is a crucial milestone for any lean startup. It means that you have validated that your product solves a real problem for your target customers and that they are willing to pay for it. But how do you learn from failure and success along the way? Here are some tips to help you iterate and improve your product-market fit.

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Juan Valdez, CLSSBB

Mechanical Engineering | Program Management |Lean Six Sigma Black Belt | NPI | Continuous Improvement | R&D |…
Eric Caba?as

I turn ideas into profitable B2B businesses | Digital Project Manager | 7+ years of experience

1 Define your assumptions

Before you launch your product, you need to have a clear hypothesis about the problem, the solution, and the value proposition. These are your assumptions, and they need to be tested with real customers. Write down your assumptions and prioritize them based on how risky and uncertain they are. The riskier the assumption, the sooner you need to test it.

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Jorge Zavala

Working with Professionals converting ideas into a scalable business.
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Seeking product-market fit is a complex activity that implies several iterations. Using the double-diamond framework, the first stage is to identify the problem. This action means finding a valuable problem that is big enough for the number of potential users in our target audience to evaluate whether finding a solution is worthwhile. Deeping into the problem help us to find the real pain to fix. As we know the problem better, we can pursue one or more solutions that will fit the target market.

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Maria Luiza Marinho

Product | Innovation | Startup Mentor
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Mergulhar no mundo Lean Startup envolver ver os testes n?o só como experimentos mas como uma fonte valiosa de insights. Lembre-se que falhas n?o s?o atrasos mas sim aprendizados que moldam o problem-solution fit. Na jornada é preciso ser capaz de adaptar-se continuamente, sendo os insights dos clientes a bússola que o guia em dire??o ao t?o almejado product-market fit.

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2 Design your experiments

To test your assumptions, you need to design experiments that can generate reliable and actionable feedback. Experiments can be surveys, interviews, landing pages, prototypes, or minimum viable products (MVPs). The key is to define your success metrics, your target audience, and your minimum success criteria. These will help you measure and evaluate the results of your experiments.

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Eric Caba?as

I turn ideas into profitable B2B businesses | Digital Project Manager | 7+ years of experience
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Seleccionar el experimento adecuado para validar las hipótesis es igualmente crucial que la definición misma de las hipótesis. El experimento ideal debe ser breve, no intrusivo para los participantes y proporcionar únicamente la información necesaria para tomar decisiones sobre los objetivos establecidos. Además, es recomendable que el experimento sea lo más simple posible y permita flexibilidad para adaptarse a cambios, facilitando así la extracción de diversas informaciones a lo largo de las pruebas.

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Jorge Zavala

Working with Professionals converting ideas into a scalable business.
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Choosing the proper experiment is a crucial decision. Creating a reasonable scenario where the potential customers fill the pain and expose the adoption of a potential solution provides the most valuable feedback. A common mistake is creating a survey that biases the answers toward the solution we had in mind, missing the actual value of the participation of the potential customer.

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3 Run your experiments

Once you have designed your experiments, you need to run them with real customers. This means finding and reaching out to potential customers who fit your target profile and have the problem you are trying to solve. You can use various channels, such as social media, email, ads, or referrals, to recruit customers. The goal is to get enough responses to validate or invalidate your assumptions.

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Trenton Hughes

Investor l Managing Partner @ Unfounded Ventures l ex CEO & CXO l Building TRIBE - A Peer Community for Entrepreneurs
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In startup world so much of it is wasted in thinking, brainstorming and planning. Eventually you need to roll out your experiments. Ideally you do this on a small scale that you are able to test. To do this make sure the clients you bring in know that they are a part of the test. Set proper expectations and let them know your goals. Transparency and expectations will set you up for far better success.

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4 Analyze your results

After running your experiments, you need to analyze your results and compare them with your success criteria. This will help you determine whether you have achieved problem-solution fit or not. If you have, you can move on to the next stage of your lean startup journey. If not, you need to learn from your failure and success and pivot or persevere.

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Juan Valdez, CLSSBB

Mechanical Engineering | Program Management |Lean Six Sigma Black Belt | NPI | Continuous Improvement | R&D | Increase Sales & EBIT% | Reduce Costs | Innovator |
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1. Gather Feedback: Use surveys, interviews, and user testing to collect detailed customer feedback. 2. Analyze Data: Identify patterns and trends by examining usage rates, conversion rates, and retention metrics. 3. Root Cause Analysis: Apply tools like 5 Whys and Fishbone Diagrams to uncover underlying causes. 4. Document Learnings: Record detailed information about failures and successes for future reference. 5. Conduct Post-Mortems: Hold meetings to discuss what went well and areas for improvement. 6. Iterate: Make informed changes based on insights gained. 7. Share Knowledge: Communicate lessons learned with your team. 8. Continuous Learning: Regularly refine processes to adapt to new insights and customer needs.

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5 Pivot or persevere

Learning from failure and success means identifying what worked and what didn't, and why. You need to use the feedback from your customers to refine your problem, solution, and value proposition. You can use tools such as the lean canvas or the value proposition canvas to map out your changes. Depending on how significant your changes are, you may need to pivot or persevere. Pivoting means changing one or more elements of your product or business model. Persevering means sticking with your current direction and making minor adjustments.

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6 Repeat the cycle

Achieving problem-solution fit is not a one-time event. It is a continuous process of learning and improvement. You need to repeat the cycle of defining assumptions, designing experiments, running experiments, analyzing results, and pivoting or persevering until you find a product-market fit. This is how you can learn from failure and success and build a successful lean startup.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jorge Zavala

Working with Professionals converting ideas into a scalable business.
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I am looking to create live peer-to-peer sessions to discuss the different stages of a startup, from problem to launching. I call it DoItCracy www.doitcracy.com, as a way to chat among peers how to reach the next stage.

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How do you learn from failure and success when achieving problem-solution fit?

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1 Define your assumptions

2 Design your experiments

3 Run your experiments

4 Analyze your results

5 Pivot or persevere

6 Repeat the cycle

7 Here’s what else to consider

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