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How do you learn from the best practices and mistakes of trend leaders and followers?

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Trend research is a valuable skill that can help you create innovative products, services, or content that meet the needs and desires of your target audience. However, to do it effectively, you need to learn from the best practices and mistakes of trend leaders and followers. Trend leaders are the ones who set the direction, shape the market, and inspire others with their vision and execution. Trend followers are the ones who adapt, imitate, or improve on what the trend leaders have done. In this article, you will discover how to identify, analyze, and learn from both types of trendsetters.

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Cauê Madeira

Head of AI Business & Culture | Executive Director & Partner @ FSB Holding | Driving Insights & Innovation for…
Doris Chow (周菽芬)

Strategic Planning ? Project Management ? Stakeholder Engagement ? Strategic Communications ? Business Development

1 Identify trend leaders and followers

The first step to learn from trend leaders and followers is to identify who they are and what they are doing. You can use various sources and methods to find them, such as online platforms, industry reports, customer feedback, social media, surveys, interviews, or observation. You can also use tools like Google Trends, BuzzSumo, or Trend Hunter to track popular topics, keywords, or content. Once you have a list of potential trendsetters, you need to evaluate their relevance, impact, and uniqueness. How well do they match your niche, audience, and goals? How much influence do they have on the market and the customers? How original and distinctive are their offerings?

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Cauê Madeira

Head of AI Business & Culture | Executive Director & Partner @ FSB Holding | Driving Insights & Innovation for companies and organizations | AI & Geek Culture enthusiast
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Após identificar e avaliar os líderes e seguidores de tendências, o próximo passo é estabelecer conex?es e aprender com eles. Engaje-se ativamente com essas figuras influentes através de redes sociais, participa??o em eventos, webinars e workshops onde eles estejam envolvidos. Considere também a possibilidade de parcerias ou colabora??es que possam oferecer insights diretos e experiências práticas. Monitorar e analisar suas estratégias e abordagens pode fornecer li??es valiosas que podem ser adaptadas e aplicadas ao contexto da sua própria organiza??o, ajudando a inovar e a manter a competitividade no mercado.

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Sam N.

Automation Alchemist | Crafting Efficiency from Chaos | Salesforce Sorcerer | Data Dynamo”
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1. What Is Google Trends? Imagine Google Trends as your digital crystal ball. It reveals what people are searching for on Google and how those interests evolve over time. Whether you’re tracking seasonal trends, analyzing consumer sentiment, or exploring hot topics, Google Trends is your trusty sidekick.

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2 Analyze trend leaders and followers

The next step to learn from trend leaders and followers is to analyze their strengths, weaknesses, opportunities, and threats. You can use a SWOT analysis framework to compare and contrast their performance, strategies, and results. For example, you can ask yourself questions like: What are their value propositions, competitive advantages, or differentiators? What are their challenges, risks, or gaps? What are their growth potential, market share, or profitability? What are their feedback, reviews, or testimonials? You can also use a PESTEL analysis framework to examine their external factors, such as political, economic, social, technological, environmental, or legal issues that affect their trends.

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Cauê Madeira

Head of AI Business & Culture | Executive Director & Partner @ FSB Holding | Driving Insights & Innovation for companies and organizations | AI & Geek Culture enthusiast
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Após realizar uma análise SWOT dos líderes e seguidores de tendências, utilize as informa??es obtidas para ajustar e otimizar suas próprias estratégias. Identifique quais abordagens de sucesso podem ser adaptadas para sua realidade e quais erros devem ser evitados. Além disso, considere como os insights de oportunidades e amea?as podem ser utilizados para antecipar movimentos de mercado ou para desenvolver novas áreas de crescimento.

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Sam N.

Automation Alchemist | Crafting Efficiency from Chaos | Salesforce Sorcerer | Data Dynamo”
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Picture yourself as a trend detective. Compare Search Topics: Imagine you run a flower shop. Mother’s Day is approaching, and you want to prioritize promoting either “flower delivery” or “gift baskets.” Use Google Trends to compare their search interest. Which one blooms brighter? Explore Seasonal Trends: Ever wonder when people search for “Mother’s Day gifts”? Google Trends reveals that searches spike in early April. By adjusting the date range, you can spot recurring patterns and plan your promotions accordingly. Analyze Competitors: Curious about your rival flower shops? Compare their search growth using Google Trends. Are they buzzing more about “bouquets” or “potted plants”? Insights like these help you stay ahead.

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3 Learn from trend leaders

The third step to learn from trend leaders is to understand their vision, mission, and values. What are their goals, motivations, and passions? What are their beliefs, principles, and ethics? How do they communicate their message, story, and personality? How do they create a loyal fan base, community, or tribe? You can learn from their success stories, case studies, or interviews to get insights into their mindset, culture, and approach. You can also learn from their innovations, experiments, or failures to see how they solve problems, test assumptions, or learn from feedback.

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Cauê Madeira

Head of AI Business & Culture | Executive Director & Partner @ FSB Holding | Driving Insights & Innovation for companies and organizations | AI & Geek Culture enthusiast
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Dedique tempo para pesquisar sobre esses líderes de tendência. Leia sobre sua história pessoal e profissional, suas publica??es, e análises feitas sobre seu trabalho. Preste aten??o especial a entrevistas e discursos onde eles compartilham suas vis?es e miss?es. Examine como esses líderes comunicam suas ideias através de diferentes plataformas — sejam blogs, redes sociais, podcasts, ou conferências. Observe a consistência e a autenticidade de suas mensagens e como isso se alinha com os valores que promovem.

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Sam N.

Automation Alchemist | Crafting Efficiency from Chaos | Salesforce Sorcerer | Data Dynamo”
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3. How to Compare Trends with Google Trends Think of it as a friendly showdown. Google Trends lets you compare two search topics side by side. Here’s how: Step 1: Search for a term (e.g., “flower delivery”). Step 2: Click “+ Compare” and add another term (e.g., “gift baskets”). Step 3: Voilà! You’ll see which topic garners more interest. Use this intel to fine-tune your marketing efforts.

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4 Learn from trend followers

The fourth step to learn from trend followers is to observe their adaptations, improvements, or variations. How do they follow the trend without copying it? How do they add value, quality, or convenience to the trend? How do they customize, personalize, or niche down the trend? You can learn from their best practices, tips, or tricks to see how they optimize their processes, resources, or tools. You can also learn from their mistakes, challenges, or pitfalls to see how they avoid or overcome them.

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Doris Chow (周菽芬)

Strategic Planning ? Project Management ? Stakeholder Engagement ? Strategic Communications ? Business Development
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1) Trailblazing can be risky. Hence, it may be useful to learn from those who are a few steps ahead, which can be large organisations and/or industry leaders. Often, people are happy to share their lessons as long as they are not confidential. 2) Join community of practice, attend sharing sessions, and relevant conferences. Sometimes, I check with the speakers after their public presentations, where they share valuable insights especially if they are directly involve in the projects. 3) With people sharing their opinions online, in written or video form, we may be able to gain some tips in how to manage a trend. However, reliable data and proper evidence should still be gathered to support the opinions, whether in agreement or not.

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Cauê Madeira

Head of AI Business & Culture | Executive Director & Partner @ FSB Holding | Driving Insights & Innovation for companies and organizations | AI & Geek Culture enthusiast
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Investigue como os seguidores de tendências adaptam as novidades para se encaixarem em seus contextos específicos. Isso pode incluir modifica??es em produtos ou servi?os para atender às preferências locais ou segmentos de mercado específicos. Observe quais atributos eles escolhem alterar e quais mantêm, buscando entender o racional por trás dessas escolhas.

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Sam N.

Automation Alchemist | Crafting Efficiency from Chaos | Salesforce Sorcerer | Data Dynamo”
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4. How to Export and Share Trends Data Imagine you’re a data curator. Google Trends allows you to export charts and share insights. Here’s how: Export a Chart: Open Google Trends. Search for a term. In the top right of the chart, click “Download.” Open the file in a spreadsheet app (like Google Sheets). Share Trends Data: Share a link to search results: Click the Share icon and choose your platform. Share a specific chart: Click the Share icon and spread the knowledge. Embed a Chart: Search for a term. Click the Embed icon. Copy the HTML code and paste it onto your website.

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5 Apply your learnings

The fifth step to learn from trend leaders and followers is to apply your learnings to your own projects, products, or content. You can use a SMART goal framework to set specific, measurable, achievable, relevant, and time-bound objectives for your trend research. You can also use a lean canvas model to map out your value proposition, customer segments, channels, revenue streams, cost structure, key metrics, unfair advantage, and problem-solution fit. You can also use a design thinking process to empathize with your users, define their needs, ideate solutions, prototype your concepts, and test your assumptions.

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Sam N.

Automation Alchemist | Crafting Efficiency from Chaos | Salesforce Sorcerer | Data Dynamo”
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5. How to Use Google Trends Insights for Your Business Imagine you’re a strategist. Google Trends isn’t just data; it’s actionable insights: Validate Market Demand: Is interest in “sustainable fashion” growing? Google Trends reveals the pulse. Adjust your inventory accordingly. Inform Content and SEO Strategy: Explore trending topics related to your industry. Craft blog posts or videos around these themes. Your audience will thank you. Stay Ahead of the Curve: Whether it’s “vegan skincare” or “AI chatbots,” Google Trends keeps you informed. Adapt your business to what’s buzzing.

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6 Keep learning

The sixth and final step to learn from trend leaders and followers is to keep learning. Trend research is not a one-time activity, but a continuous process of observation, analysis, and application. You need to monitor the changes, developments, and feedback of your trends and your competitors. You need to update your data, insights, and strategies accordingly. You need to keep experimenting, iterating, and improving your offerings. You need to keep seeking new sources, methods, and tools to find new trends or refine existing ones.

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Cauê Madeira

Head of AI Business & Culture | Executive Director & Partner @ FSB Holding | Driving Insights & Innovation for companies and organizations | AI & Geek Culture enthusiast
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Mantenha-se vigilante às mudan?as e desenvolvimentos nas tendências que você está seguindo, bem como às a??es de seus concorrentes. Isso inclui monitorar quaisquer mudan?as significativas no comportamento do consumidor, avan?os tecnológicos, e altera??es no ambiente econ?mico, social e político que possam afetar sua indústria.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Cauê Madeira

Head of AI Business & Culture | Executive Director & Partner @ FSB Holding | Driving Insights & Innovation for companies and organizations | AI & Geek Culture enthusiast
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Acesse bases de dados e relatórios de pesquisa de mercado específicos da sua indústria. Empresas como IBISWorld, Euromonitor, e Gartner fornecem análises detalhadas e podem destacar empresas e indivíduos que est?o na vanguarda das tendências do setor.

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How do you learn from the best practices and mistakes of trend leaders and followers?

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1 Identify trend leaders and followers

2 Analyze trend leaders and followers

3 Learn from trend leaders

4 Learn from trend followers

5 Apply your learnings

6 Keep learning

7 Here’s what else to consider

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