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How do you know if your keywords are working?

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Keywords are the words and phrases that people use to search for information, products, or services online. They are also the foundation of any effective SEO strategy, as they help you optimize your website, content, and campaigns for your target audience. But how do you know if your keywords are working? How do you measure their performance and impact on your traffic, conversions, and revenue? In this article, we will show you some methods and tools to help you answer these questions and improve your keyword research and analysis.

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1 Track your keyword rankings

One of the most obvious ways to know if your keywords are working is to track their rankings on the search engine results pages (SERPs). Ranking higher for your target keywords means that you are more visible and relevant to your potential customers, and that you have a higher chance of attracting organic traffic. You can use various tools to monitor your keyword rankings, such as Google Search Console, SEMrush, or Moz. These tools can show you how your keywords rank over time, how they compare to your competitors, and how they affect your click-through rate and impressions.

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2 Analyze your keyword traffic

Another way to know if your keywords are working is to analyze the traffic they generate to your website. Traffic is a key indicator of how well your keywords match the search intent and expectations of your audience. You can use Google Analytics to see how much traffic each keyword brings to your website, and how it is distributed across different pages, devices, and sources. You can also segment your traffic by keywords to see how they influence your bounce rate, session duration, and pages per visit. These metrics can help you understand how engaged and interested your visitors are with your content and offers.

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3 Measure your keyword conversions

The ultimate goal of using keywords is to convert your visitors into leads, customers, or subscribers. Therefore, you need to measure how your keywords contribute to your conversion rate and revenue. You can use Google Analytics to set up goals and track how many conversions each keyword generates. You can also use Google Ads to see how your keywords perform in your paid campaigns, and how much they cost per click and per conversion. These data can help you calculate your return on investment (ROI) and optimize your keyword bids and budgets.

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4 Test your keyword variations

One of the best ways to know if your keywords are working is to test different variations and combinations of them. Testing can help you discover new opportunities, identify gaps, and refine your keyword strategy. You can use various tools to conduct keyword testing, such as Google Keyword Planner, Ahrefs, or Ubersuggest. These tools can help you find related keywords, long-tail keywords, and semantic keywords that can enhance your relevance and reach. You can also use tools like Google Optimize or Unbounce to run A/B tests on your landing pages and headlines to see which keywords perform better.

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5 Update your keyword research

Finally, you need to update your keyword research regularly to know if your keywords are working. Keyword research is not a one-time activity, but an ongoing process that requires constant monitoring and adjustment. Keywords can change over time due to various factors, such as trends, seasonality, competition, and user behavior. You need to keep up with these changes and update your keyword list accordingly. You can use tools like Google Trends, BuzzSumo, or AnswerThePublic to find out what topics and questions are popular and relevant in your niche, and how they affect your keywords.

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Jonnah Actub

SEO & Wordpress Management: Driving Business Growth and Success
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Keywords pack a punch when it comes to boosting your site's traffic. However, it's crucial to avoid going overboard. Generating content without the right context and just stuffing keywords everywhere could actually harm your rankings. Employing keywords effectively involves employing thoughtful strategies. It goes beyond randomly peppering them into a single paragraph or across the entire article. Pay attention to Keyword Density. The recommended keyword density is typically between 1% and 2%. This translates to the target keyword being present roughly one to two times for every 100 words.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Rebecca Sunday Ufot-Ayoola? perceptivevirtualassistant?

Virtual Assistant | Your productivity partner | I'm here to lighten your load and help you achieve your goals with tailored support | Care to work together? Then, book a discovery call immediately!
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Something else to consider: Competitor Analysis: Keep an eye on how your competitors are performing for similar keywords. If you're consistently outranking them or gaining ground, it's a positive sign. Conversion Funnel: Track users' journey from the initial search to conversion. Assess whether the keywords you're targeting are aligning with different stages of the conversion funnel. Both tips would help you decide how effective a keyword is

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How do you know if your keywords are working?

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1 Track your keyword rankings

2 Analyze your keyword traffic

3 Measure your keyword conversions

4 Test your keyword variations

5 Update your keyword research

6 Here’s what else to consider

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