Are you interested in learning SEO or improving your skills in organic search? There are many SEO courses available online, but how do you know which ones are worth your time and money? In this article, we will share some tips on how to evaluate SEO courses and choose the ones that suit your needs and goals.
One of the first things you should look for in an SEO course is the background and expertise of the instructor. You want to learn from someone who has real-world experience in SEO, not just theory or outdated practices. Look for evidence of their achievements, such as rankings, traffic, conversions, awards, testimonials, or case studies. You can also check their online presence, such as their website, blog, social media, or portfolio, to see how they showcase their skills and knowledge.
Having worked with SEO since 2005, my thoughts are that SEO is ever changing and following what is published online without thought can be very dangerous. For SEO to work it should make sense that the tasks you are completing are adding value to a user and to a search engine. It might be to help a SERP understand content to aiding in CTR for example. Due to there being no official qualification in SEO it is mainly opinions and what to do based on experience and testing. What I have learnt along the way is that if you make a change, let it settle in before thinking it has not worked.
Another important factor to consider in an SEO course is the content and the objectives of the course. You want to make sure that the course covers the topics that are relevant and current for SEO, such as keyword research, technical SEO, content optimization, link building, analytics, and more. You also want to know what you will learn and how you will apply it in your own projects or career. Look for a clear and detailed outline of the course modules, lessons, assignments, quizzes, or exams. You should also check if the course offers any certification, accreditation, or recognition for completing it.
Of course, the cost of the SEO course is also a key factor to weigh in your decision. You want to get the best value for your money, but you also don't want to compromise on the quality or the relevance of the course. Compare the prices of different SEO courses and see what they offer in terms of duration, format, access, support, feedback, or resources. You should also look for any discounts, scholarships, or guarantees that the course provider may offer. Remember that the price of the course is not necessarily an indicator of its worth, so don't be swayed by cheap or expensive courses without doing your research.
One of the best ways to know if an SEO course is worth your investment is to read the reviews and the feedback from previous or current students. You can find these on the course website, social media, forums, blogs, or review platforms. Look for honest and unbiased opinions that highlight the pros and cons of the course, as well as the results and the satisfaction of the students. You can also reach out to some of the students or alumni and ask them about their experience and their recommendations.
Finally, if you are still unsure about an SEO course, you can try a free trial or a sample lesson before you enroll. This will give you a chance to see the quality and the style of the instruction, the difficulty and the pace of the course, and the interaction and the engagement of the students. You can also ask any questions or doubts that you may have to the instructor or the support team. This will help you decide if the course is a good fit for your learning style, level, and goals.