How do you keep your writing fresh with changing SEO trends?

Change is inevitable! It applies to writing also! As per changing SEO trends, we can keep our writing fresh by following some points: -> It is good to focus on long-form content. As such content can help to include SEO techniques. ->Another way to put personal stories and emotions is to keep writing fresh. Such personal stories empower the audience to put themselves in that place and visualize things. ->Don't ignore the trend of media in content. Although, it should be relevant! And always consider evergreen SEO guidelines like backlinks, metadata, on-page optimization, etc.

In my experience, storytelling is the best way to engage your audience and get your message across. Hearing how someone else learned, failed and got back up, or took courageous action engages the reader and makes a more lasting impression. Those learning points are often what the audience is searching for.

The best way to understand your audience is to connect with them authentically. Don't merely use keywords or trends as a crutch; instead, put yourself in your reader's shoes and think about what would be helpful for them. The more you have honest, authentic conversations with your readers, the better you'll understand their needs and interests, leading to more relevant content. This is also what help build the trust factor, which is one of the most critical elements for success in content marketing.

At the same time, remember that SEO is just one part of content marketing. Although technical optimization is important, your content still needs to spark that emotional connection if you want to stand out in a crowded market. SEO will bring them, but exceptional content keeps them. Nonetheless, understanding SEO best practices and leveraging them in your content can do wonders for your visibility, traffic, and engagement.

Well changing of SEO trend is quite regular. So you better be ready to take regular updates from the site like search engine journal or Google blogs to understand the best SEO practices and use it in your content.

Every content marketer, regardless of their location across the globe, shares a common characteristic: the aim to be creative in their unique storytelling style. While it isn't necessary to constantly reinvent the wheel, bringing a fresh perspective and uniqueness to your content, experimenting with new formats, and adding distinctive twists to your creations, make them captivating. Each time you venture into a new format, you not only pique the interest of your existing followers but also attract new audiences drawn by that specific format. Each audience has its own preferences; a white paper may have a greater impact, and at other times, a comic strip might strike a chord. The overarching goal is to provide value through your content.

Absolutely! Use a platform like Shield Analytics or AuthoredUp so that you can keep track of your old content. This way you can see what performs well, the form of the post that performs best, and you can repurpose this content very easily from these platforms. Click the post that did best, check out the content, update it to reflect any changes to match current-day experiences, and then repurpose it and repost it!

Feedback is essential! They don't say test, test, experiment, test, retest, experiment, and repeat for no reason. Everything is trial and error in the content world. And that's a good thing! By testing out content and hearing from your audience, (whether that be through your analytics or metrics, or through direct communication) we can learn exactly what our audience resonates with most and build on that content.

I also recommend Semrush's tools for tracking progress. Its SEO Writing Assistant can be a great addition if you're new to content optimization, keyword placement, and SEO writing in general.