How do you keep your web content organized?

1 Define your content goals

Before you start writing or editing your web content, you need to have a clear idea of what you want to achieve with it. What is the purpose of your content? Who is your target audience? What are the key messages and calls to action? How do you measure the success of your content? By defining your content goals, you can align your content strategy with your business objectives and create a consistent and coherent voice for your brand.

2 Use a content calendar

A content calendar is a tool that helps you plan, schedule, and track your web content production and distribution. It can be as simple as a spreadsheet or as sophisticated as a software application. A content calendar helps you organize your content by topics, formats, channels, deadlines, and responsibilities. It also helps you avoid duplication, gaps, and overlaps in your content, and ensure that your content is timely and relevant for your audience.

3 Categorize and tag your content

Categorizing and tagging your content means assigning labels or keywords to your web content based on its topic, type, audience, or other criteria. This helps you sort, filter, and search your content more easily, and also improve your SEO and user experience. You can use a content management system (CMS) or a cloud-based service to categorize and tag your content automatically or manually. You can also create a content inventory or audit to document and review your existing content.

4 Follow writing and formatting standards

Writing and formatting standards are guidelines that help you create clear, concise, and consistent web content. They include rules for grammar, spelling, punctuation, tone, voice, style, and structure. Writing and formatting standards help you improve the quality and readability of your web content, and also enhance your credibility and authority. You can use online tools or plugins to check and edit your web content according to your writing and formatting standards.

5 Use version control and backups

Version control and backups are methods that help you save and restore different versions of your web content, and protect your content from loss or damage. Version control allows you to track the changes and revisions made to your web content, and compare and restore previous versions if needed. Backups allow you to create copies of your web content and store them in a secure location, such as a cloud service or an external drive. You can use a CMS or a code editor to implement version control and backups for your web content.

6 Review and update your content regularly

Reviewing and updating your content regularly means checking and improving your web content for accuracy, relevance, and performance. It involves evaluating your web content against your content goals and metrics, and making changes or additions as needed. Reviewing and updating your content regularly helps you keep your web content fresh, engaging, and useful for your audience, and also optimize your SEO and conversions. You can use a content calendar or a CMS to schedule and automate your content review and update process.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?