How do you keep your niche relevant and fresh in a dynamic and competitive environment?
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What is the unique value that you offer to your audience? What problem do you solve, what insight do you provide, what perspective do you share? Your core value proposition is the foundation of your thought leadership niche, and it should be clear, specific, and consistent. It should also align with your personal and professional goals, values, and passions. Your core value proposition should guide your content creation, your communication, and your engagement with your audience.
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In order for others to consider you a thought leader - ultimately you need to have a point of view! Use that position of your believes, your values, your purpose with the world.. People are interested in people who share their perspective..
To stay relevant and fresh, you need to know what's going on in your industry and your audience. You need to monitor the latest developments, innovations, challenges, opportunities, and needs in your niche. You need to understand the pain points, goals, preferences, and behaviors of your audience. You need to use various sources of information, such as industry reports, news articles, podcasts, blogs, social media, forums, surveys, interviews, and feedback. You need to analyze and interpret the data and identify the gaps, opportunities, and threats for your niche.
To keep your niche fresh, you need to diversify your content and your channels. You need to experiment with different formats and platforms to reach and engage your audience. You need to use a mix of written, audio, video, and interactive content to cater to different learning styles and preferences. You need to use a variety of platforms, such as blogs, podcasts, webinars, newsletters, social media, online communities, events, and courses to distribute and promote your content. You need to test and measure the performance and feedback of your content and channels and optimize them accordingly.
To keep your niche relevant, you need to network and collaborate with other thought leaders and influencers in your industry and audience. You need to build relationships and trust with them and leverage their expertise, reach, and credibility. You need to co-create and co-promote content with them, such as guest posts, interviews, podcasts, webinars, or live events. You need to join and contribute to their communities and platforms and invite them to yours. You need to exchange ideas, insights, feedback, and referrals with them and learn from their experiences and best practices.
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For this purpose, SNS could be a strong weapon. Collaboration is a key there. Not only sharing your ideas as a thought leader, commenting on others' posts or inviting others' opinions when writing something, will increase your sources of inspiration as well as your audience. You could also consider leveraging multiple SNS' to vitalize your community.
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Think about starting a podcast. People are willing to open up and provide mutual value to you when you're looking to help share their stories. Some of the best business relationships I've built have been during the production or recording of podcasts.
To keep your niche fresh, you need to update and refresh your existing content regularly. You need to review your content and check if it's still accurate, relevant, and engaging. You need to revise and improve your content based on new information, trends, feedback, or performance. You need to repurpose and reuse your content in different formats and platforms to extend its lifespan and reach. You need to delete or archive your content if it's outdated, irrelevant, or low-quality.
To keep your niche relevant, you need to solicit and act on feedback from your audience and peers. You need to ask for feedback on your content, your value proposition, your channels, and your overall thought leadership. You need to use various methods of feedback collection, such as surveys, polls, comments, reviews, ratings, or testimonials. You need to analyze and respond to the feedback and use it to improve your niche. You need to thank and acknowledge the feedback providers and show them how you implemented their suggestions or addressed their concerns.
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I would recommend having a multi-facet content strategy. Different audience types might consume content on different channels from social, to video platforms to physical events. Outlining the audience type with their "watering holes" will help deliver the message to where/how these audiences want to consume it.
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